美团Social Media and Content Manager
任职要求
1. Experience: Minimum 5 years of hands on social media management and content creation experience, ideally within F&B, e commerce, or delivery platforms. 2. Proficiency in both Arabic and English (spoken and written) is strongly preferred. 3. Proven track record of growing and engaging audiences organically and through paid campaigns. 4. Strong copywriting and storytelling skills tailored for different digital platforms. 5. Data driven mindset with the ability to translate analytics into actionable insights. 6. Strong organizational and time-management skills with the ability to handle multiple projects simultaneously. 7. Flexibility to work in a fast-paced, high-growth environment.
工作职责
1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.) aligned with Keeta’s brand objectives and tone of voice. 2. Create, curate, and manage engaging content (static, video, stories, and reels) tailored for different audiences. 3. Plan and oversee the social media content calendar to ensure timely and consistent publishing. 4. Monitor, track, and analyze performance metrics to improve engagement and reach. 5. Collaborate with marketing, design, and operations teams to support campaigns, promotions, and product launches. 6. Engage with online communities, respond to comments/messages, and proactively build a loyal following. 7. Stay up to date with industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies when needed.
We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals. ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.
Responsibilities: - Manage brand social media channels with the creation and execution of clear and effective strategic plans. - Coordinate with user and influencer communities on social media to amplify reach and engagement. - Develop and execute robust social campaign and content plans aligned with company's marketing goals. - Monitor and analyze channel data to identify trends, measure success, and make data-driven decisions to optimize channel performance. - Collaborate with cross-functional teams to align social media initiatives with broader marketing and business objectives. - Keep updated with the newest platform algorithm and adapt to it accordingly.
1. Support the Integrated Marketing Manager in tracking project progress, handling documents, proofreading materials, and maintaining PR/influencer lists 2. Assist in day-to-day operations of official social media accounts, including post scheduling, caption writing/translation, campaign rollout, and basic community management 3. Help execute local social media and KOL campaigns, including coordination, product seeding, and content collection 4. Assist in preparing campaign performance reports, presentation slides, and internal documents 5. Handle ad hoc tasks to ensure smooth execution of marketing campaigns
Responsibilities - Work with the Overseas Public Relations Lead, international stakeholders, and third-party vendors/partners to develop and execute PR campaigns to support business-centric objectives for MOONTON Games and its products in Overseas regions (i.e., global sans China). These comprise Corporate Reputation (e.g., thought leadership, government relations), Publishing (e.g., live operations, product launches), and Esports (e.g., owned and third-party tournaments). - Own and lead Public Relations strategy and execution in Malaysia, ensuring consistent, culturally resonant narratives that support MOONTON Games' Corporate, Publishing, and Esports efforts in the market. - Foster collaborative relationships across internal teams to effectively communicate MOONTON Games' corporate, brand, and product narratives to external audiences spanning B2C, B2B, and B2G audience segments. - Cultivate meaningful relationships with media, KOLs, and industry stakeholders in key markets, spanning mainstream and trades (primarily in esports, gaming, sports, lifestyle, and technology), across traditional and digital formats. - Manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols, alongside being a trusted voice for communications counsel for internal decision-makers. - Develop public relations materials and content, including press releases, briefing documents, strategic messaging etc., with a strong focus on storytelling. - Operate data and data management tools to inform strategy, monitor external sentiment, evaluate PR results, and quantify impact.