苹果Content Strategist
任职要求
Minimum Qualifications • 7+ years of experience in e-commerce, marketing, or content-related roles, with a strong track record of driving customer-centric initiatives. • Proven experience in developing and executing end-to-end content development — including planning, scripting, production guidance, and post-performance review • Familiarity with China’s digital ecosystem and consumer behavior, especially in the context of e-commerce. Preferred Qualifications • BA/BS in related field or MBA preferred • Exceptional storytelling, communication, and presentation skills, with the ability to craft compelling narratives that inspire action • Hands-on experience leading e-commerce initiatives or large-scale digital events, from strategy to execution • Strong background in e-commerce and marketing, with an understanding of brand-building in a digital-first environment • Experience working within or closely with creative agencies, with the ability to bridge creative vision and business objectives • Demonstrates Apple’s values of inclusion and diversity.
工作职责
This role will shape the strategic vision for e-commerce and content innovation, creating new shopping experiences and evolving the customer journey for China’s digital consumer. Help us lead some of our most forward-looking e-commerce initiatives, driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities, accelerate business growth, and reimagine how consumers discover and purchase through content. - Develop, manage, and socialize content-driven commerce strategies from ideation through execution, including e-commerce formats, editorial storytelling, and interactive campaigns. - Innovate new campaign concepts that drive consumer interest and deepen engagement with key products and brands through content. - Collaborate cross-functionally with different teams to ensure content integration and campaign alignment - Identify and define unique brand tones that align with brand identity while resonating with platform culture and consumer preferences. - Build content calendar in alignment with internal cross functional teams, ensure seamless execution in close partnership with internal teams and agencies. - Align content programming with key objectives, track content performance and optimize content based on data-driven insights to maximize impact.
This role will shape the strategic vision for e-commerce and content innovation, creating new shopping experiences and evolving the customer journey for China’s digital consumer. Help us lead some of our most forward-looking e-commerce initiatives, driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities, accelerate business growth, and reimagine how consumers discover and purchase through content. - Develop, manage, and socialize content-driven commerce strategies from ideation through execution, including e-commerce formats, editorial storytelling, and interactive campaigns. - Innovate new campaign concepts that drive consumer interest and deepen engagement with key products and brands through content. - Collaborate cross-functionally with different teams to ensure content integration and campaign alignment - Identify and define unique brand tones that align with brand identity while resonating with platform culture and consumer preferences.
Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers. As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities. Responsibilities: • Drive ideas to improve products and services through research-driven insights and recommendations. • Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies. • Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact. • Present your work at research critique sessions to collect constructive feedback from the team and leadership. • Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes. • Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements. • Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development. • Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team. • Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.
1. Responsible for the risk management and control of commercial advertising materials, including daily and weekly quality monitoring, flag warning, exploration and disposal of ads materials, collaboratively building and continuously optimizing the advertising risk control monitoring system, and working together to achieve effective governance; 2. Have a certain understanding of the basic logic of commercialization and ads material, and be able to carry out structured analysis of relevant materials; 3. Discover and summarize the existing problems of the moderation team and commercial business side, and align with business stakeholders on a regular basis; 4. Understand the business practices of the market, and deal with inappropriate materials/advertisers accordingly in accordance with local laws and regulations; 5. Participate in the planning and execution of emergency plans when encountering major events in commercialization and corresponding markets, or important nodes (such as Christmas, Black Friday, etc.).
Responsible for TikTok content creation for Xiaomi Malaysia, developing short video content that aligns with Xiaomi’s brand tone while incorporating local characteristics. Execute the complete production workflow from topic planning, scriptwriting, storyboarding to filming and editing. Optimize content strategies and filming/editing approaches based on platform engagement and data feedback to continuously improve views, engagement rates, and follower growth.