快手广告算法工程师-【本地生活】
社招全职2年以上D6307地点：北京状态：招聘
任职要求
1、熟悉常用的编程语言Python/Java/C++之一，精通数据结构与常用算法； 2、理解广告算法，业务，技术架构，熟悉常用的广告/推荐模型，具备2年以上搜索广告或展示广告相关经验； 3、数据驱动，有较强的数据挖掘能力和分析能力； 4、熟悉解机器学习、深度学习、数据挖掘，熟悉Tensorflow或Pytorch等模型开发工具。 加分项： 1、有互联网大型广告平台算法策略经验，有本地生活类搜广推经验优先； 2、在顶级会议(ICML & NIPS & ICLR, Recsys & KDD)上发表过paper； 3、有广告相关竞价、oCPX出价、召回和效果优化策略相关经验。
工作职责
1、负责本地生活类广告核心业务策略及机制的设计，提升流量变现效率，推动业务消耗规模增长； 2、优化到餐、到综、酒旅等重点行业客户营销推广效果，实现广告客户增长、留存与营销效率提升，客户差异化策略产品研发； 3、优化本地广告召回、CTR、CVR等召回排序核心模型，运用大规模深度学习技术提高模型预估准确度，提高流量分发效率。
包括英文材料
Python+
https://liaoxuefeng.com/books/python/introduction/index.html
中文，免费，零起点，完整示例，基于最新的Python 3版本。
https://www.learnpython.org/
a free interactive Python tutorial for people who want to learn Python, fast.
https://www.youtube.com/watch?v=K5KVEU3aaeQ
Master Python from scratch 🚀 No fluff—just clear, practical coding skills to kickstart your journey!
https://www.youtube.com/watch?v=rfscVS0vtbw
This course will give you a full introduction into all of the core concepts in python.
Java+
https://www.youtube.com/watch?v=eIrMbAQSU34
Master Java – a must-have language for software development, Android apps, and more! ☕️ This beginner-friendly course takes you from basics to real coding skills.
C+++
https://www.learncpp.com/
LearnCpp.com is a free website devoted to teaching you how to program in modern C++.
https://www.youtube.com/watch?v=ZzaPdXTrSb8
数据结构+
https://www.youtube.com/watch?v=8hly31xKli0
In this course you will learn about algorithms and data structures, two of the fundamental topics in computer science.
https://www.youtube.com/watch?v=B31LgI4Y4DQ
Learn about data structures in this comprehensive course. We will be implementing these data structures in C or C++.
https://www.youtube.com/watch?v=CBYHwZcbD-s
Data Structures and Algorithms full course tutorial java
算法+
https://roadmap.sh/datastructures-and-algorithms
Step by step guide to learn Data Structures and Algorithms in 2025
https://www.hellointerview.com/learn/code
A visual guide to the most important patterns and approaches for the coding interview.
https://www.w3schools.com/dsa/
系统设计+
https://roadmap.sh/system-design
Everything you need to know about designing large scale systems.
https://www.youtube.com/watch?v=F2FmTdLtb_4
This complete system design tutorial covers scalability, reliability, data handling, and high-level architecture with clear explanations, real-world examples, and practical strategies.
数据挖掘+
https://www.youtube.com/watch?v=-bSkREem8dM
Database vs Data Warehouse vs Data Lake
https://www.youtube.com/watch?v=7rs0i-9nOjo
机器学习+
https://www.youtube.com/watch?v=0oyDqO8PjIg
Learn about machine learning and AI with this comprehensive 11-hour course from @LunarTech_ai.
https://www.youtube.com/watch?v=i_LwzRVP7bg
Learn Machine Learning in a way that is accessible to absolute beginners.
https://www.youtube.com/watch?v=NWONeJKn6kc
Learn the theory and practical application of machine learning concepts in this comprehensive course for beginners.
https://www.youtube.com/watch?v=PcbuKRNtCUc
Learn about all the most important concepts and terms related to machine learning and AI.
深度学习+
https://d2l.ai/
Interactive deep learning book with code, math, and discussions.
TensorFlow+
https://www.youtube.com/watch?v=tpCFfeUEGs8
Ready to learn the fundamentals of TensorFlow and deep learning with Python? Well, you’ve come to the right place.
https://www.youtube.com/watch?v=ZUKz4125WNI
This part continues right where part one left off so get that Google Colab window open and get ready to write plenty more TensorFlow code.
PyTorch+
https://datawhalechina.github.io/thorough-pytorch/
PyTorch是利用深度学习进行数据科学研究的重要工具，在灵活性、可读性和性能上都具备相当的优势，近年来已成为学术界实现深度学习算法最常用的框架。
https://www.youtube.com/watch?v=V_xro1bcAuA
Learn PyTorch for deep learning in this comprehensive course for beginners. PyTorch is a machine learning framework written in Python.
ICML+
https://icml.cc/
ICLR+
https://iclr.cc/
相关职位
社招A04979
1、负责本地生活广告全链路的投放效果优化，包括召回、粗排、精排、混排等相关模块的模型和策略优化； 2、负责广告主投放产品的迭代，包括出价产品，投放工具，营销能力等，持续提升广告主的投放效率和ROI； 3、深入本地生活广告的业务场景，通过推荐，广告，搜索的协同作用，在提升广告收入的同时，保证抖音、头条等产品的用户体验。
更新于 2024-04-07
社招A118094
1、负责字节跳动本地与线索行业的算法优化工作，包括召回、粗排、精排、混排等整个ranking漏斗的模型优化； 2、从线索与本地业务出发，进行场景差异性建模，提升整体变现效率； 3、利用大规模机器学习算法对用户实时兴趣进行建模，提升转化效率； 4、利用NLP等技术进行多模态、图文内容理解、直播内容理解等建模优化，应用于整个ranking链路，提高变现效率。
更新于 2024-05-07
社招A153031A
1、负责字节跳动本地与线索行业全域投放策略，围绕全域框架，提升客户投广带来的自然协同能力； 2、负责字节跳动本地与线索行业机制策略，比如线索获取/线索意向/到店等出价产品策略优化，通过满足广告主多场景下的预算表达诉求，长期提升平台收入； 3、负责字节跳动本地与线索行业商家投放体验优化，降低商家广告投放操作成本，提升商家投放生态体验； 4、负责字节跳动本地与线索行业商家场景化营销建设，通过优化货品/优惠券等方向，提升商家营销能力。
更新于 2025-04-18
社招A178498
1、负责字节跳动本地与线索行业全域投放策略，围绕全域框架，提升客户投广带来的自然协同能力； 2、负责字节跳动本地与线索行业机制策略，比如线索获取/线索意向/到店等出价产品策略优化，通过满足广告主多场景下的预算表达诉求，长期提升平台收入； 3、负责字节跳动本地与线索行业商家投放体验优化，降低商家广告投放操作成本，提升商家投放生态体验； 4、负责字节跳动本地与线索行业商家场景化营销建设，通过优化货品/优惠券等方向，赋能商家营销能力。
更新于 2025-04-18