快手中台策略分析-【电商】
任职要求
1、本科及以上学历,经济学、统计学、计算机、商业分析等相关专业优先; 2、3年以上互联网经营分析/商业分析经验,有电商平台、中台策略或增长模型项目经验者优先; 3、熟练使用SQL、Pytho…
工作职责
1、负责电商中小商家中台业务的经营目标全生命周期管理,包括目标拆解、过程监控、风险预警及结果复盘,推动业务规划与执行紧密结合; 2、搭建核心指标体系,定期输出经营分析报告,识别增长机会与效率瓶颈,为管理层提供决策依据; 3、联动技术、产品、供应链等团队,将业务需求转化为数据模型或中台能力,支持快速迭代及结果复盘,推动业务规划与执行紧密结合; 4、分析业务流程卡点,通过SOP优化或系统工具提效(如自动化报表、数据看板)。
1、搭建商业化经营分析指标体系,涵盖业绩达成、客户经营、团队效率、资源投入等核心维度,形成标准化分析框架; 2、负责商业化目标的制定、拆解与跟踪,搭建目标管理体系,建立高效的追踪反馈机制,为业务团队提供运营支持; 3、开展日/周/月/季常规经营分析,清晰呈现经营状况、指标趋势、各业务线表现,提炼关键结论,监控异动并及时预警; 4、聚焦核心痛点开展专题研究,包括年框签单效率、客户分层价值、费用投入ROI等,输出深度报告并提出可落地建议; 5、具备数据产品化思维,搭建数据监测看板,运用AI能力建立智能诊断、监控告警机制,提升分析效率; 6、挖掘数据背后的业务逻辑,结合市场趋势、行业竞品、内部资源,为战略调整、策略优化、资源配置提供决策依据。
1、熟悉广告渠道业务逻辑、资源管理机制,跟进渠道销售策略及代理管理的关键环节; 2、根据公司业务目标,定期对长期策略、短期方案、重点专项的执行情况进行复盘,输出分析结果以及迭代方向,与业务方共建并推进落地; 3、有较强的业务sense,能够迅速定位到业务问题并提出有价值的改进意见,并协同上下游,共同推进策略方案的落地; 4、关注市场动态及竞争环境,并结合业务实际情况输出相应的策略建议。
上海市普陀区 Strategy Monitoring and Insights • Build and continuously optimize monitoring metrics to enable data-informed decisionmaking and ongoing strategic iteration. • Design structured data visualization frameworks that deliver clear, actionable insights across diverse strategic scenarios and levels of granularity. • Identify optimization opportunities, driving continuous and focused strategy refinement. Competitive Intelligence • Continuously track competitor strategy updates across key dimensions and interpret shifts using public signals and user-side behavioral data. • Analyze the structural design of competitor strategies to extract key differentiators and referenceable practices. • Compare external strategies with internal approaches to identify actionable gaps and inform targeted optimizations. Strategic Direction Planning & Management • Track strategy versions and maintain traceability across milestones and decision points. • Lead structured reviews and distill transferable learnings for future initiatives. • Facilitate alignment on objectives, collaboration models, and execution workflows. • Ensure consistent understanding and interpretation of strategy across stakeholders. Cross-functional Execution • Ensure strategy logic and execution details are clearly communicated across Product, Operations, and Engineering teams to support aligned implementation. • Define and communicate key dependencies, timelines, and critical updates to enable smooth and coordinated cross-functional collaboration. • Monitor the quality of strategy execution and proactively identify operational barriers. Integration with High-priority Business Initiatives • Partner with city operations to support the execution of high-priority business initiatives. • Ensure strategies are localized and effectively integrated into project implementations. • Coordinate cross-functional updates and maintain joint visibility into adjustments.