美图Head of Growth & Operations – North America

工作描述

Location: Palo Alto, CA, US

The Role
We’re looking for a Head of Growth & Operations for North America to own the growth and revenue of Meitu’s products in the region — and build the local team to make it happen.
The products you’ll work with may span very different use cases: from consumer-facing creative and imaging tools to AI-powered productivity products for creators and small businesses.
What connects them is the opportunity to solve real user problems, find the right growth levers, and turn strong products into sustainable businesses in the North American market.
This role is for someone who is equally comfortable thinking about users, growth, and execution — someone who understands the local market deeply, has strong instincts for what people actually use and pay for, and can build a team from the ground up.

What You’ll Do
1. Own Growth & Revenue in North America
Own the business: Take end-to-end responsibility for user growth, engagement, retention, and revenue for assigned Meitu products in North America.
Build the growth strategy: Identify the right audiences, channels, positioning, and growth loops for each product and turn them into an actionable GTM strategy.
Drive acquisition: Lead organic and paid acquisition across channels including social, creators, search, app stores, partnerships, and performance marketing.
Improve conversion & retention: Continuously optimize the user journey — from acquisition and onboarding to feature adoption, subscription conversion, and repeat usage.
Turn insights into action: Use market data, user behavior, and experimentation to identify what is working, double down quickly, and stop what isn’t.

2. Build Local Market Understanding
Be close to users: Develop a deep understanding of North American consumers, creators, and SMB owners — their work…