美图Web Growth & SEO Manager（Contractor role)

工作描述

任职要求
Role Overview
As the Web Growth & SEO Manager, you will own the organic traffic acquisition, user activation, and conversion funnels for our suite of web-based products (including Meitu Design Studio, MVLand, and AirBrush Studio). In the web ecosystem, a landing page isn't just a corporate brochure—it is the first outer layer of the product itself.

While traditional SEO focuses solely on "getting people through the door," this role is engineered for a growth pioneer who bridges the gap between technical search visibility and product conversion. You will combine exceptional keyword and technical SEO expertise with an innate Product-Led Growth (PLG) mindset and deep user empathy. Your mission is to seamlessly guide diverse users—from efficiency-driven B-side e-commerce merchants to aesthetic-focused C-side creators—from a simple search query into a frictionless, "aha-moment" product experience that scales active users and app downloads.

Key Responsibilities
Product-Led Growth (PLG) & Conversion Optimization (CRO): Partner closely with Product Managers and UI/UX designers to design intuitive, frictionless landing page funnels. Champion "instant value" mechanics (e.g., zero-login online interactive demos for tools like object removal or AI filters) to activate users within their first 5 seconds on the page.
Full-Funnel Data Diagnostics: Own web analytics telemetry using tools like Google Analytics 4…