万兴科技创意策划经理
任职要求
Professional proficiency in After Effects, C4D, Premiere, Photoshop, Illustrator, and any experience with AI tools is a plus. Eagerness to learn emerging design technologies, including AI tools such as MidJourney, Stable Diffusion, and Runway, as well as in-house proprietary apps and programs. Conduct data research to evaluate the performance of digital assets or related company products and submit reports. Stay informed about industry trends and provide insights to guide strategic produc…
工作职责
Are you a Creative Strategy and Development Strategist with deep background in motion graphics. Do you have a passion for developing and creating digital products? This is an excellent opportunity to showcase your skills. We are seeking an individual who embodies the qualities of a Digital Product Strategist, Senior Art Director, Motion Designer, and product-minded creator to join our team. Your responsibilities will span from developing motion graphics-inspired products to collaborating on research, aligning with stakeholders, and utilizing your design expertise to create innovative offerings for the market. High technical and creative abilities are essential for success in this role. Ability to work independently and with a team. A professional background in UX is necessary or this role and any experience with digital production development is a plus. You will wear many hats: Developing Strategic Roadmaps: Crafting comprehensive roadmaps for the creation, deployment, and lifecycle management of creative assets, ensuring they align with the company’s goals and market needs. Market and Trend Analysis: Conducting in-depth analysis of market trends, competitor strategies, and customer feedback to guide the strategic direction of creative asset development. Innovation Leadership: Leading the exploration and incorporation of innovative design trends and technologies into creative asset development to keep the company at the forefront of the industry. Cross-functional Collaboration: Working closely with marketing, product development, and design teams to ensure creative assets are effectively integrated into broader company initiatives. Target Audience Analysis: Identifying and understanding target audience segments to tailor creative assets that meet their preferences and needs. Asset Performance Analysis: Utilizing data analytics to assess the performance of creative assets, identifying areas for optimization to improve engagement and conversion rates. Feedback Integration: Implementing a feedback loop with users and internal teams to gather insights and continuously refine and improve creative assets. Emerging Technologies: Staying abreast of emerging technologies and design tools that can enhance the creation and distribution of creative assets. Software and Tools Evaluation: Recommending and implementing software solutions and tools that improve the efficiency and effectiveness of creative asset production.
1、创意策划与内容营销: 主导线上线下整合营销活动的创意策划,包括但不限于病毒式传播的文案创意、视频脚本构思、视觉设计方向,保证内容与目标/效果指标的强相关性。 2、数据解读与创意优化: 具备分析与解读活动/创意的数据表现能力,结合用户行为数据识别传播难点,优化并对创意形式进行提升。 3、跨部门策略整合: 具备跨部门协作能力,将创意营销与广告投放、市场推广等策略深度结合,合理利用资源最大化实现转化效果。 4、趋势洞察与热点捕捉: 了解全球热点最新趋势,以及海外市场用户的行为趋势以及偏好,从中提取具备转化潜力的创意点,保证创意策划的时效性与影响力。 5、供应链协作与质量把控: 巩固对外合作机构(如广告公司、设计供应商等)的产出水平,确保创意执行符合预期效果并在时间和成本上达到最优。
统筹品牌在各大社交媒体平台(如Instagram、TikTok、Facebook、X、Snapchat等)的内容策划、日常发布与账号运营;主导内容方向规划,围绕品牌重点项目、节日节点及市场热点,策划符合平台调性的创意内容选题与话题机制,包括视频、图文及互动话题等;跟踪社交媒体趋势、竞品动态及中东地区用户偏好,提出创新玩法与选题建议,不断增强品牌在本地的社媒话语权与迪拜本地的内容营销经理紧密配合,提供策略引导与平台反馈,确保内容风格与文案表达贴合本地文化与社交语境,增强品牌在中东市场的时尚感与影响力与项目经理协同制定项目的SNS传播方案,推动包括话题挑战、KOL联合推广、抽奖互动等多形式内容营销落地对接设计、拍摄、视频制作等团队,确保内容执行符合品牌标准及项目节奏定期输出社媒数据分析与总结报告,洞察用户偏好与内容表现,优化策略方向与内容表现运用舆情监控工具或人工进行社交媒体声量追踪与舆论监测,及时发现潜在风险或用户反馈,同步相关团队并提出应对策略与优化建议
: ● 公关策略梳理:根据美国和拉美等市场的媒体环境和公关举措,制定全球公关策略,包括媒体关系、品牌叙事、新品发布等,找到品牌在媒体公关上提升影响力和喜好度的高效方式 ● 传播内容策划:根据产品上新日历和品牌大事件,策划公关内容矩阵和传播日历,策划全球性新闻稿、高管发言、案例研究等内容,支持品牌形象和产品推广。 ● 数据分析报告:监测全球媒体声量、舆情趋势,评估公关活动ROI,提升公关成效。 ● 业务流程梳理:作为全球总部和美国、欧洲、中东、日本等各国家公关团队的沟通桥梁,梳理总部和地区的合作流程、成效监测,确保传播一致性 ● 拉美公关对接:对接墨西哥PR agency,辅助墨西哥的品牌公关传播,做好品牌的舆情监控和管理 ● 拉美市场分析:提炼洞察和总结内部可借鉴行动,包括研究TikTok、Instragram等社媒平台上的爆款视频内容、趋势红人、竞品趋势产品等;调研品牌在拉美的核心用户画像和目标潜在用户的产品洞察、媒体习惯等;监测头部美妆品牌的营销活动,分析其成功要素和市场表现。 ● 拉美营销支持:策划和执行拉美营销Campaign,包括线下活动、KOL营销、等,输出符合品牌需求的营销方案和创意内容,为品牌在线下渠道的生意引流和提升转化。
一、区域市场策略制定与落地 1.根据产品阶段(曝光、测试、上线等)制定针对日本市场的整合营销策略与计划(品牌传播 + 社区生态 + 用户增长并重)。 2.聚焦日本区域目标用户兴趣趋势,结合 ACG、次文化、游戏圈层打造差异化的破圈打法。 3.管控区域预算分配,组织市场节奏、活动节点与平台节奏的协同。 二、内容与创作者生态构建 1.策划符合日本文化语境的品牌内容表达,包括叙事、角色包装、玩家UGC激励等,提升内容影响力与文化适配度。 2.搭建并维护日本地区的创作者/KOL/VTuber合作网络,负责合作策略、沟通机制及激励计划。 3.推动全球主KV、品牌片、主线角色等核心内容在日本本地落地的文化适配与二次表达(repackaging & transcreation)。 三、平台/媒体/社区运营管理 1.统筹日本地区的社交媒体账号(Twitter/X、Line、YouTube等),制定内容运营策略并跟踪社区情绪; 2.协同全球团队完成媒体公关投放、游戏展会(如TGS)合作、平台合作等区域合作对接; 3.建立玩家沟通机制与高质量社区生态,包括意见领袖关系维护、舆情监控与玩家情绪管理。