谷歌Youtube 创意和广告专家，大客户销售（普通话，英语）

1、负责广告投放平台不同产品模块的产品规划、目标制定和项目执行，包括广告选品、创意平台、广告投放、数据建设、流量承接设计等不同环节和具体模块。 2、深入了解国际广告平台（Facebook/GOOGLE/TikTok/YouTube等）和广告市场，对效果广告、投放策略、流量获取与价值评估有理解和实践经验。 3、面向广告提效、追踪归因、承接转化等环节不断优化并构建产品能力，提升全流程关键漏斗效率和业务团队的工作效率。 4、协同团队内部，建设高效协同的合作机制，快速形成产品方案，推进项目落地。

- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.

【职位描述】： 1、负责Accio品牌的全球社交媒体策略制定与执行，包括Instagram、Twitter、Tiktok、Youtube等平台，提升品牌知名度和影响力。 2、策划并制作高质量的爆款内容，吸引并维护全球用户群体，提高用户参与度和粘性。 3、监控和分析社交媒体数据，定期报告运营效果，优化内容策略，以实现用户增长和活跃度目标。 4、与产品、用增、设计等部门紧密合作，确保内容与品牌定位、市场活动和产品特性的一致性。 5、关注行业动态，研究竞品，探索新的社交媒体趋势和工具，以创新方式提升品牌影响力。 1、Responsible for developing and executing Accio's global social media strategy across platforms like Instagram, Twitter, Tiktok, Youtube, increasing brand awareness and influence. 2、Create and produce original viral content to attract and engage a global audience, enhancing user engagement and brand awareness. 3、Monitor and analyze social media metrics, regularly reporting on performance, and adjusting content strategies to achieve user growth and engagement goals. 4、Collaborate closely with product, user growth and design teams to ensure content aligns with brand positioning, market activities, and product features. 5、Stay updated on industry trends, research competitors, and explore new social media trends and tools to innovate and boost brand impact.