亚马逊Senior Product Marketing Manager, Amazon Business Marketing
任职要求
基本任职资格 - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches 优先任职资格 - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with cust…
工作职责
- Lead AB go-to-market strategy, with a focus on AB key product features. - Lead marketing planning and execution for Sellers engagement and education; - Lead the Dive Deep into relevant business performance, pinpoint key business drivers and translate the insights into MKT plan; - Lead the collaboration with cross functional team to deliver business objectives and marketing agenda. - Partner with worldwide teams to align initiatives with cross-regions and cross functional team goals.
- Lead AB go-to-market strategy, with a focus on AB key product features. - Lead marketing planning and execution for Sellers engagement and education; - Lead the Dive Deep into relevant business performance, pinpoint key business drivers and translate the insights into MKT plan; - Lead the collaboration with cross functional team to deliver business objectives and marketing agenda. - Partner with worldwide teams to align initiatives with cross-regions and cross functional team goals.
• Take full ownership and accountability for several elements of live operations and/or monetization (which will be mutually agreed based on your profile and interest). • Define the roadmap and action plan for owned areas, ensuring it integrates seamlessly into the broader live operations and monetization strategy. • Define and track your own goals for all major initiatives that will be feeding into high-level targets of the game. • Design, execute, and analyze A/B tests and multivariate experiments to optimize player experience, and business impact. • Seek for feedback and alignment on your plans, and collaborate effectively within a cross-disciplinary pod that will support you in executing your initiatives. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics
• Take full ownership and accountability for several elements of live operations and/or monetization (which will be mutually agreed based on your profile and interest). • Define the roadmap and action plan for owned areas, ensuring it integrates seamlessly into the broader live operations and monetization strategy. • Define and track your own goals for all major initiatives that will be feeding into high-level targets of the game. • Design, execute, and analyze A/B tests and multivariate experiments to optimize player experience, and business impact. • Seek for feedback and alignment on your plans, and collaborate effectively within a cross-disciplinary pod that will support you in executing your initiatives. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics
- Applying SME level knowledge of quality strategies and processes in multiple product categories by engagement with contract manufacturers and Original design manufacturer - Develop best-in-class New Product for Amazon Private Brands - Develop best-in-class processes and systems, and drive continual improvement - Manage New Product ramp post-launch - Drive scalable business solutions which ensure customer satisfaction - Communicate technical, quality, and process requirements to non-technical stakeholders - Monitor and train vendors to improve quality and customer satisfaction performance