亚马逊Programmatic Advertising Specialist-JP, Advertising, & Account Management

一、职位概述 小米国际互联网业务部诚聘资深高级程序化销售专家，加入海外程序化广告团队。凭借小米在智能手机的优势及 HyperOS 庞大用户群、海量 AIoT 设备连接量，我们专注于创新广告解决方案，平衡广告变现与用户体验。此岗位对公司业务增长意义重大，在提升海外广告收入方面发挥关键作用。作为高级程序化销售专家，您需要对移动广告生态有全面的了解，拥有向客户销售流量变现方案的能力。您将深度参与部门核心业务，与全球头部广告平台、DSP、AdExchanges 进行战略沟通，推动与内部运营、产品和技术的跨团队协作，以确保实现与客户的战略合作目标。 二、工作职责 1. 业务规划与拓展：对接全球头部 DSP、AdExchanges、SSP 等广告平台，制定推广小米流量变现的战略，同时与潜在客户挖掘商业合作机会，保证小米海外广告收入持续增长。 2. 客户关系管理：负责全流程商业合作，从初期拓展、签订合同，到项目落地及业务增长实现，以数据为驱动，及时沟通并跟进新的增收方案，持续推动业务增长。 3. 跨部门协作：与商业化产品与运营等内部多部门进行协作，确保客户需求及合作方案的落地。 4. 深度战略合作推进：对广告和应用生态合作伙伴负责，挖掘并推进深度战略级合作。积极探寻双方在业务模式创新、技术融合、市场拓展等方面的契合点，共同制定并执行长期合作计划，实现互利共赢，强化小米在行业内的竞争优势。 5. 市场策略优化：对行业动态敏感，收集客户反馈并及时了解市场趋势，不断完善和改进需求侧推广策略。 Job Overview: The International Internet Business Department at Xiaomi is seeking Senior Programmatic Sales Manager to join our overseas programmatic advertising team. Leveraging Xiaomi’s strengths in smartphones, the vast user base of HyperOS, and a large-scale network of AIoT devices, we aim to create innovative advertising solutions that balance monetization with a seamless user experience. This role is critical to the company's global business growth and plays a key part in driving overseas advertising revenue. As a Senior Programmatic Sales Expert, you will bring a comprehensive understanding of the mobile advertising ecosystem and a proven ability to sell traffic monetization solutions. You will work at the core of the business, leading strategic engagements with global advertising platforms, DSPs, and Ad Exchanges, while collaborating across internal teams—including operations, product, and technology—to achieve key partnership goals. Job Responsibilities: 1. Business Development and Growth - Build and maintain relationships with global DSPs, Ad Exchanges, SSPs, and other advertising platforms. - Formulate strategies to promote Xiaomi’s traffic monetization offerings and identify new business opportunities to drive continuous growth in overseas advertising revenue. 2. End-to-End Customer Management - Lead the full business lifecycle: from prospecting and deal negotiation to contract execution and performance growth. - Be data-driven—track performance, identify growth opportunities, and propose timely strategies to boost revenue. 3. Cross-functional Collaboration - Coordinate closely with internal teams, including product, operations, and engineering, to ensure seamless implementation of client requirements and partnership plans. 4. Strategic Partnership Management - Take ownership of relationships with advertising and app ecosystem partners. - Identify strategic opportunities in business model innovation, tech integration, and market expansion. - Drive long-term collaboration plans that align with mutual business goals and reinforce Xiaomi’s industry position. 5. Market Insights and Strategy Optimization - Stay abreast of industry developments and competitor strategies. - Collect customer feedback and refine demand-side promotion strategies to improve market competitiveness.

媒介策略制定 1. 根据品牌目标及市场洞察，制定当地的年度/季度/月度媒介投放计划（涵盖社交媒体、程序化广告、传统媒体等）。 2.分析市场媒介策略，提出差异化执行方案。 媒体资源管理 1. 对接本地媒体渠道（如Meta、Google、TikTok Ads、本地广告代理商等），完成资源采购、谈判及效果优化。 2. 管理媒体投放预算，确保ROI最大化。 数据监测与优化 1. 跟踪广告投放数据（曝光量、CTR、转化率等），定期输出分析报告并调整投放策略。 2. 运用A/B测试等方法优化广告素材与投放渠道组合。 跨团队协作 1. 与市场、创意、运营团队紧密配合，确保媒介策略与品牌传播目标一致。 Media Strategy Development 1. Develop annual/quarterly/monthly media buying plans based on brand objectives and market insights, covering social media, programmatic advertising, and traditional media. 2. Analyze market media strategies and propose differentiated execution approaches. Media Resource Management 1. Liaise with local media channels (e.g., Meta, Google, TikTok Ads, local advertising agencies) to manage media procurement, negotiation, and performance optimization. 2. Manage media buying budgets and ensure maximum ROI. Data Monitoring & Optimization 1. Track advertising performance metrics (impressions, CTR, conversion rates, etc.), generate regular analysis reports, and refine media strategies accordingly. 2. Use A/B testing and other methods to optimize ad creatives and media mix. Cross-Functional Collaboration 1. Work closely with marketing, creative, and operations teams to ensure media strategies align with brand communication goals.

Amazon Advertising is dedicated to drive measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions, including sponsored ads, display, video, and custom ads, leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses to build brand awareness, increase product sales, and more. The Amazon Advertising team helps CN-based advertisers to reach Amazon customers globally: on Amazon, across our other owned and operated properties, on other high-quality destinations across the internet, and on millions of Kindles, tablets, and mobile devices. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team that is working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place. If you have a consultative approach, a history of business development to drive successful partnerships, or an experience of data analytics to translate business data into meaningful insights, and are ready to deliver strategic advertising solutions globally, please apply today! Responsibilities Include, But Are Not Limited To l Have the ownership of end-to-end data analytics, including data retrieving, modeling, analysis and reporting to measure business operation, discover business insights and support strategic decision making. l Work with business peer to understand business requirement and solve it with data solution, build up reporting, tools and process to improve team’s productivity and working efficiency. l Deliver the revenue goals through exploring the new business opportunities through identifying and creating new relationships with advertisers. l Understand Amazon's search and display advertising tools to help build relevant and effective advertising solutions for our advertisers. l Understand and learn about the e-commerce landscape and competitive environment, including knowledge of competitive product offerings. l Deliver the highest level of educational and consultant services to China-based brands and advertisers. l Help advertisers see how to best utilize Amazon’s ad tools in order to better build their business. l Coordinate campaign setup with the global advertising teams. l Dive deep on campaign performance reports and work with advertising teams around the globe to enable optimal performance to advertisers in each locale. l Use CRM tools to track all pertinent account information and business progress.

· Develop and execute a customer-led strategy for growth of media Agency relationships at local and regional level – including close collaboration with local Advertising leadership · Build and manage a detailed engagement strategy for Agency relationships, including business reviews · Develop commercial structures with media agencies to facilitate incremental opportunities across programmatic solutions · Lead education and enablement of key agency functions including delivery of agency-wide events · Identify opportunities for agency collaboration around large-scale creative solutions – including pro-active engagement with creative agencies · Liaise with global teams to identify transformative opportunities for agency partnerships offered by Amazon Advertising products