滴滴高级商业分析师 Business Analyst(J251021013)

上海市普陀区 Strategy Monitoring and Insights • Build and continuously optimize monitoring metrics to enable data-informed decisionmaking and ongoing strategic iteration. • Design structured data visualization frameworks that deliver clear, actionable insights across diverse strategic scenarios and levels of granularity. • Identify optimization opportunities, driving continuous and focused strategy refinement. Competitive Intelligence • Continuously track competitor strategy updates across key dimensions and interpret shifts using public signals and user-side behavioral data. • Analyze the structural design of competitor strategies to extract key differentiators and referenceable practices. • Compare external strategies with internal approaches to identify actionable gaps and inform targeted optimizations. Strategic Direction Planning & Management • Track strategy versions and maintain traceability across milestones and decision points. • Lead structured reviews and distill transferable learnings for future initiatives. • Facilitate alignment on objectives, collaboration models, and execution workflows. • Ensure consistent understanding and interpretation of strategy across stakeholders. Cross-functional Execution • Ensure strategy logic and execution details are clearly communicated across Product, Operations, and Engineering teams to support aligned implementation. • Define and communicate key dependencies, timelines, and critical updates to enable smooth and coordinated cross-functional collaboration. • Monitor the quality of strategy execution and proactively identify operational barriers. Integration with High-priority Business Initiatives • Partner with city operations to support the execution of high-priority business initiatives. • Ensure strategies are localized and effectively integrated into project implementations. • Coordinate cross-functional updates and maintain joint visibility into adjustments.

As a Business Analyst focused on strategy operations, your scope of work will span six key areas. Your mission is to ensure that strategic initiatives are executed effectively, monitored systematically, and continuously refined through data-driven feedback and iteration. Strategy Monitoring and Insights • Build and continuously optimize monitoring metrics to enable data-informed decision- making and ongoing strategic iteration. • Design structured data visualization frameworks that deliver clear, actionable insights across diverse strategic scenarios and levels of granularity. Competitive Intelligence • Continuously track competitor strategy updates across key dimensions and interpret shifts using public signals and user-side behavioral data. • Analyze the structural design of competitor strategies to extract key differentiators and referenceable practices. Strategic Direction Planning & Management • Maintain the work breakdown structure (WBS) to support execution planning. • Support quarterly and long-term roadmap development. Cross-functional Execution • Ensure strategy logic and execution details are clearly communicated across Product, Operations, and Engineering teams to support aligned implementation. • Define and communicate key dependencies, timelines, and critical updates to enable smooth and coordinated cross-functional collaboration. Integration with High-priority Business Initiatives • Partner with city operations to support the execution of high-priority business initiatives. • Ensure strategies are localized and effectively integrated into project implementations. Foundational Data Infrastructure Support • Collaborate with data engineering teams to design, develop, and continuously improve dashboards and monitoring tools that support strategy analysis. • Document key data dependencies and enhance data accessibility and efficiency.

岗位职责 1.广告投放分析：围绕用户增长核心目标，拆解广告全链路数据（成本、转化、留存、LTV），定位低效渠道与问题，优化投放策略与预算分配； 2.渠道作弊识别：围绕外投健康度监控，识别刷量、假量等作弊行为，搭建渠道作弊识别规则与分析体系，输出可落地的防作弊策略建议，保障投放安全、真实； 3.归因链路优化：负责投放全链路归因与用户行为分析，厘清并优化归因逻辑，协同业务与产技团队提升真实转化与流量效率； 5.专项监控复盘：负责日常广告渠道核心指标监控与异动解析，定期输出投放质量、渠道效率复盘报告，推动规则迭代，支撑业务健康增长；

1、新客增长分析：负责新客增长的让利和端内承接链路整体分析，围绕业务场景，梳理业务问题，提供可落地的用增策略和优化建议 2、分析体系优化：完善新客增长方向的数据分析体系，支持用增部门的商业策略分析和运营节奏优化 3、用户路径分析：聚焦新客在APP端内的全路径分析，识别用户流失节点及原因，协同运营、产品、算法等团队提升转化效率 4、运营监控与促销分析：适当参与运营监控及促销分析，深入理解业务需求，把握业务和运营团队的思考点