滴滴PaidMarketing Manager(JR2026012700M)
任职要求
1. 3年以上海外广告投放经验，了解海外主流投放平台及广告底层能力； 2. 良好的数据分析能力，逻辑缜密，能通过数据发现机会点； 3. 对广告素材和营销…
工作职责
1.负责滴滴金融产品在Facebook，Google，TikTok等渠道的广告策略工作，包括广告素材策略、广告营销活动等方向的策略制定和探索； 2.结合广告渠道用户和业务特点制定策略方案，推动产研、BI、风险等协同团队进行开发落地； 3.对策略效果进行深入分析，基于数据明确策略的迭代方向，持续优化策略效果；
1. Designing, executing, and optimizing paid marketing campaigns (e.g., social media, search engines) to attract potential couriers in designated markets. 2. Collaborating with local teams to tailor recruitment strategies to regional needs and cultural nuances. 3. Analyzing campaign performance metrics to refine targeting and budget allocation.
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.