TCL电商运营专员(欧洲)-D625099
任职要求
1、本科及以上学历,英语可作为工作语言,理工科或国贸、外语、营销相关专业背景优先。
2、具备2年以上Amazon精品运营经验,熟悉电子消费类产品,有成熟品牌运营或DTC品牌经验…工作职责
1、深入挖掘竞品动态与市场痛点,针对自有品牌产品制定差异化的运营策略与推广方案。 2、负责品牌店铺的日常维护与账号安全,执行销售计划,提升品牌在类目中的市场占有率。 3、执行站内广告投放及促销活动,通过精细化调整关键词与预算,在保证利润的前提下扩大品牌流量。 4、持续优化Listing的视觉、文案及A+页面,确保品牌形象输出的统一性并最大化提升转化率。 5、监控产品库存周转情况,根据销售数据制定科学的备货计划,保障供应链端的衔接顺畅。 6、收集并分析用户评价与问答,定期向产品部门反馈改进建议,协助提升产品质量与用户体验。
1. 支持全球速卖通平台风险合规管控,负责产出周期性风险合规报告,分析欧洲业务风险合规事件、监督合规报告数据、评估分析风险异常情况; 2. 支持重点国家业务与相关国际监管部门的日常沟通、合规协查执行及突发合规事件处理。做到及时发现预警,准确传达监管诉求,并协调公司内外部资源合理应对 3. 从平台视角,以法律法规为基础,对合规体系进行建设及对各种业务场景进行合规评估,制定全链路合规治理方案,包括但不限于产品优化、主动/被动防控机制、投诉/申诉等,平衡体验与风险,确保平台欧洲范围内符合合规要求; 4.通过内外部工具关注重点国家业务商品合规动态信息,及时获悉并解读相关政策、法律法规和合规要求。并与法务定期评估重点国家商品合规情况,进行相应合规整改 5.良好的项目管理能力,整合产研资源,协同上下游各职能团队,推动重要风控项目落地实施,平衡风险合规控制和商业发展。 1. Risk and Compliance Management for AliExpress Platform: Responsible for overseeing risk and compliance controls, producing periodic risk and compliance reports, analyzing risk and compliance incidents in European operations, monitoring compliance data, and assessing and analyzing risk anomalies. 2. Daily Communication and Compliance Coordination with International Regulatory Authorities: Manage regular communication with regulatory bodies in key countries, execute compliance investigations, and handle sudden compliance incidents. Ensure timely detection and early warning, accurately convey regulatory requirements, and coordinate internal and external resources to respond effectively. 3. Compliance System Construction and Business Scenario Assessment: From a platform perspective, build a compliance system based on laws and regulations, assess compliance across various business scenarios, and develop end-to-end compliance governance solutions. This includes but is not limited to product optimization, active/passive prevention mechanisms, and complaint/appeal handling, balancing user experience and risk to ensure platform compliance across Europe. 4. Monitoring and Compliance Review of Key Countries' Product Compliance: Use internal and external tools to monitor product compliance dynamics in key countries, stay updated on and interpret relevant policies, laws, and compliance requirements. Collaborate with the legal team to regularly evaluate product compliance in key countries and implement necessary compliance improvements. 5. Project Management and Cross-Functional Collaboration: Demonstrate strong project management skills, integrate product and R&D resources, and collaborate with upstream and downstream functional teams to drive the implementation of critical risk control projects. Balance risk compliance control with business development objectives.
ANEWSTA品牌运营岗位 1、负责平台活动折扣的提报,跟进活动进度与效果复盘 2、根据品牌策略制定店铺活动,自主发起店铺运营活动(包含折扣及发券)追踪活动效果并复盘 3、用户分层运营,通过营销手段进行用户拉新及复购用户维护 4、根据品牌GMV目标制定年度运营策略,促进品牌GMV增长 5、优化和完善活动营销的流程和标准,搭建一套成熟的活动营销管理体系,如活动营销全链路流程(选品,备货,推广,复盘等),并做好预实管理
负责德国海外仓相关品类的全流程采购工作,包括但不限于:仓库内设备(货架、叉车、WMS系统等)、包材耗材(纸箱、气泡膜、标签等)、本地化服务(仓储运营外包、维修维保、清洁安保等); 开发、评估及管理德国本地优质供应商资源,建立并维护长期合作关系; 主导采购谈判、合同签订与执行跟踪,确保成本优化、质量达标与交付准时; 协同运营、财务、法务等部门,完成采购流程合规性审核与风险控制; 定期输出采购数据分析报告,支持业务决策与预算规划; 参与本地化采购策略制定,推动降本增效项目落地。