小红书User Growth - 增长部实习生
任职要求
职位要求
1/ 本科及以上学历，专业不限；具备咨询、战略或策略分析相关经验者优先；可至少实习 4 个月（每周 5 天 On-site），优先考虑能实习 6 个月的同学；
2/ 具备良好的内容洞察力，对「什么…工作职责
职位描述 1、有机会深入参与一线业务，exposure 极佳，负责小红书App的增长相关工作，通过数据/用户等维度的研究与分析，寻找增长机会与瓶颈； 2、深入了解用户需求和行为，结合端内用户数据分析，挖掘用户增长机会，提出有效可落地运营切入点，联动产品/研发/投放落地增长策略 3、理解小红书整体用户结构、用户需求，深入业务场景（如线下增长），找到与系统触达能力相互结合的机会点与问题点； 4、洞察、关注、分析行业趋势及优秀增长案例，总结沉淀经验，探索新的增长方向。
1. 参与小红书 App 的用户增长相关工作，通过数据分析与用户研究，识别增长机会与核心瓶颈； 2. 深入理解用户需求与行为特征，结合端内数据洞察，挖掘增长机会，提出可落地的运营策略，并协同产品、研发、投放等团队推进落地； 3. 全面理解小红书的用户结构与业务场景（如达人营销），分析系统触达能力，定位问题与机会点； 4. 持续关注行业趋势与优秀增长案例，总结沉淀方法论，探索新的增长方向。
团队介绍：字节跳动用户增长（User Growth）负责抖音、今日头条、番茄小说、剪映等多个产品的用户增长业务，建立行业领先的增长和营销技术，打造极致的用户体验。加入我们，有机会参与亿级用户场景的开发与架构工作，也有机会从数据出发，利用策略和模型为业务带来更大的助力。 1、负责前端技术开发工作，包括移动端产品以及PC端产品； 2、完成用户功能设计和开发，确保浏览器或其他终端设备兼容性； 3、通过技术手段，优化前端性能，提升用户体验； 4、设计研发通用组件、工具和类库，提升开发质量和效率。
1. Develop and execute a comprehensive user growth strategy aligned with the company’s business goals, focusing on acquiring high-quality users, boosting activation rates, increasing user retention, and optimizing monetization channels； 2. Own the user growth road-map: Prioritize features, experiments, and initiatives based on data insights, market trends, and user feedback. Iterate quickly on under performing efforts and double down on high-impact wins； 3. Drive data analysis and experimentation: Leverage user behavior data to identify growth opportunities, design A/B tests for on boarding flows, pricing models, and feature adoption, and measure the impact of every initiative. 4. Stay ahead of industry trends: Monitor competitors’ growth strategies, emerging technologies and best practices in user growth to keep our product ahead of the curve.
Description: Trip.com Marketing team is seeking a passionate, data-driven User Growth Strategy Manager who will be responsible for defining and executing a comprehensive user growth strategy specifically for the Hotels business. This role will focus on driving significant uplift across all stages of the user lifecycle (Acquisition, Activation, Retention, and Referral) to achieve fast, sustainable growth and meet Trip.com’s global and regional Hotels growth targets. Develop User Growth Strategies·Align growth initiatives with Trip.com’s global hotel business objectives to increase engagement, conversion, and repeat bookings. ·Develop tailored strategies for different user segments. ·Drive marketing initiatives across different platforms and channels. ·Plan and execute major campaign or project to boost traffic and bookings.Data Analysis & Growth Optimization·Use analytics tools to monitor user behavior, conversion rates, and ROI for data-driven decision-making. ·Conduct A/B testing and price elasticity analysis to optimize pricing and marketing performance.Cross-Functional Collaboration·Collaborate closely with product, tech, advertising, and supply teams to implement growth tools and innovative solutions. ·Support global and regional growth initiatives, ensuring effective execution across markets.