富途官网SEO 增长运营

任职要求

Graduate students (Bachelor’s degree or above), with a preference for majors in Marketing, Digital Marketing, Advertising, Communications, or related fieldsPreferred: Proficiency in Thai or other small languages (e.g., Thai) is a plus—able to conduct daily work and communication in Thai & English; capable of writing financial product value propositions and completing landing page content loops in Thai if applicable.Basic understanding of the financial industry and market sensitivity; Prior experience with U.S. stocks, Hong Kong stocks, or digital currency investment is a plusSkills & Competencies: Strong communication and coordination skills, with a team-oriented mindset and the ability t…

工作职责

Job OverviewThis role is primarily responsible for converting google search traffic and increasing AI brand visibility, enhancing customer acquisition conversion through search optimization and advertising. Key tasks include building and optimizing landing pages, refining product value propositions, writing copy, data monitoring, and optimizing user journeys. By synergizing search traffic, the role will output high-quality copy and complete the content loop, ensuring the effective conversion of traffic, and driving user growth and business improvement.Key Daily Website Content MaintenanceRegularly update and maintain website content to optimize page experience.Participate in conversion optimization for financial product-related pages to improve page quality and conversion rates.Empower other teams by providing content support for web pages.Search Traffic & AI Exposure Traffic Conversion & OptimizationIdentify and differentiate the attributes of different traffic sources, optimize landing pages based on keyword search demand to ensure accurate traffic matchingDevelop traffic strategies and user journey optimization plans, continuously adjusting conversion paths through ABT testing to improve user conversion ratesUnderstanding Financial Products & Selling Advantages:Gain an in-depth understanding of the company’s financial products, refine product value propositions, and write related copyComplete the content loop for financial product landing pages to ensure effective communication of page information and user conversionData Analysis & OptimizationMonitor and analyze user growth data from different channels, identifying business risks and potential growth opportunities.Implement data-driven strategy optimizations to improve traffic conversion efficiency, with a particular focus on differentiating SEO and SEM traffic.