拳头游戏Narrative Designer 资深文案策划 - Unpublished R&D Product

We are seeking a dynamic Manager to drive the success of Lazada Sponsored Solutions across Southeast Asia, covering Thailand, Vietnam, Philippines, Indonesia, Singapore, and Malaysia. In this role, you will craft data-driven strategies, advise cross-border sellers, and lead go-to-market initiatives for new product solutions—all aimed at maximizing the impact of our digital advertising platform. The ideal candidate combines strong product management, data analytics, and B2B marketing skills with an in-depth understanding of platform-based and digital advertising business models. You will play a pivotal role in promoting the adoption of Lazada Sponsored Solutions and driving growth for our e-commerce ecosystem. If you are passionate about leveraging data and innovation to fuel e-commerce success, we invite you to join our team and make a significant impact in the region. Responsibilities: • Develop and execute B2B product strategies and marketing campaigns designed to boost seller engagement and success. • Craft compelling product positioning and narratives that resonate with our target customers and set our solutions apart in Southeast Asia. • Clearly articulate the unique value propositions of Lazada Sponsored Solutions to both internal and external stakeholders. • Lead the creation of engaging and informative marketing content across assigned product domains and projects. • Manage end-to-end product launches, ensuring consistent communication with all stakeholders and timely delivery of key deliverables. • Drive successful B2B marketing campaigns primarily through our owned channels. • Monitor key performance metrics and analyze data to uncover growth opportunities. • Conduct thorough market research to identify target seller segments, understand their needs, and analyze relevant product use cases. • Develop detailed seller personas to inform product positioning and messaging strategies. • Collaborate with the account management team, providing them with the insights and tools necessary to effectively promote Lazada Sponsored Solutions. • Oversee critical B2B marketing operations, including governance and traffic generation, to support overall campaign success.

Responsibilities: 1 Overall Responsibilities - Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above. - Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives. - Support on thought leadership and industry speaking opportunities for our executives - Develop and execute a media relationship building programme, including: (a) Maintaining and managing a database of international media based in Malaysia + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs - Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Malaysia's perspective. 2. Press Office Function & Content Creation - Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely. - Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc. - Development of communications materials, including: press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirements - Identify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation 3 Issues Management - Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada Malaysia - Support on issue & crisis monitoring & daily report to relevant teams - Includes media monitoring, crafting of holding/media statements and liaising with media (if necessary)

As a Business Intelligence Analyst, you will bridge data and business strategy for Antom’s North America team. You will monitor performance metrics, forecast trends impacted by regulatory/political shifts, and deliver actionable insights to optimize operations. • Performance Tracking & Risk Management: Monitor key business volume KPIs, identify deviations from expected performance, and proactively communicate early risk alerts to relevant stakeholders. • Regulatory & Political Impact Analysis: Conduct detailed analysis of transaction volume fluctuations resulting from new regulations, political events, or macroeconomic trends. Develop predictive models to forecast mid- to long-term impacts. • Business Operations Analysis: Collaborate closely with cross-functional teams to analyze profitability drivers, operational efficiency, and potential market opportunities. Deliver clear and actionable reports based on your findings. • Data Product Development: Define core business metrics, meticulously document domain-specific knowledge, and partner with data engineers to build robust and scalable data products, such as dashboards and data warehouse tables.

1. Support communications on the corporate and product/business level to better tell the company's story to a global audience including crafting key messages and narratives; develop written materials such as pitches, press releases, presentations, social media posts, among others; 2. Build and expand relations with key stakeholers including reporters/editors from key media outlets as well as KOLs, to enhance their understanding of the company and its businesses; support inquiry and issue handling; 3. Interact with cross-functional teams including different business units and provide informed advice; 4. Project manage key corporate communications initiatives and support other ad-hoc projects.