SupercellLive Ops Designer, Hay Day
任职要求
• At least 5 years of experience in live-service, free-to-play mobile games. • Demonstrated track record in running and growing a live free-to-play game. • Experience with live ops tooling. • Deep understanding of engagement drivers in live service games. • Strong analytical skills with the ability to apply them to your work. • Relentless problem solver who is also not afraid to ask for help. • Sharp communicator who frames conflicting perspectives and trade-offs succinctly. • Patient collaborator who listens first, builds others up and a…
工作职责
• Collaborate with the Hay Day Live Ops team to plan and maintain the calendar, balancing events, economy, and content drops so players always have something new to engage. • Plan and execute ways to deliver fresh game experiences through creatively remixing existing game capabilities. • Generate creative design ideas for new events and monetization mechanics. • Plan the live ops economy design, ensuring the players always have intuitive incentives to engage with the calendar. • Work closely with marketing to align event narratives, timing, and messaging, so players get a consistent, understandable experience across the game. • Proactively coordinate with the broader Hay Day team to keep live ops plans aligned with everything else happening in the game. • Iterate on designs collaboratively and keep evolving them. • Quickly deconstruct key games and market shifts, and share insights with the team. • Participate in shaping the wider direction of the game, as an integral part of the design team. • Help the team to leverage AI tools and develop automation solutions. • Cultivate a culture of inclusiveness, where good ideas can come from anyone.
• Deliver impactful live ops features and events from concept to live, in a small cross-functional team • Think holistically about the game and proactively coordinate with the broader Brawl team • Generate creative design ideas for new live ops, events and monetization mechanics • Drive the day-to-day execution of the live ops schedule, owning targets and the overall success live events • Gather raw ideas broadly and craft them into actionable design documents • Iterate on designs collaboratively, evolve them, over and over again • Quickly deconstruct key games and market shifts, and share insights with the team • Unblock and drive execution forward • Give input on new Brawlers and game modes • Cultivate a culture of inclusiveness, where good ideas can come from anyone
• Develop and own a live ops and monetization strategy that accounts for both audience expectations, as well as company’s business goals. • Drive the day-to-day execution of the strategy by owning the schedule, targets, and overall success of in-game sales, offers, and live events. • Own the roadmap of features and tools needed to grow, innovate and improve live ops of your game, and coordinate their development with relevant stakeholders. • Together with game analysts, conduct quantitative analysis to provide key insights into product performance and uncover opportunities for further engagement and monetization. • Conduct A/B and multivariate tests to optimize game retention, engagement and monetization metrics. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics.
• Take full ownership and accountability for several elements of live operations and/or monetization (which will be mutually agreed based on your profile and interest). • Define the roadmap and action plan for owned areas, ensuring it integrates seamlessly into the broader live operations and monetization strategy. • Define and track your own goals for all major initiatives that will be feeding into high-level targets of the game. • Design, execute, and analyze A/B tests and multivariate experiments to optimize player experience, and business impact. • Seek for feedback and alignment on your plans, and collaborate effectively within a cross-disciplinary pod that will support you in executing your initiatives. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics