网易海外DSP广告运营专家（程序化广告方向）

一、职位概述 小米国际互联网业务部诚聘资深高级程序化销售专家，加入海外程序化广告团队。凭借小米在智能手机的优势及 HyperOS 庞大用户群、海量 AIoT 设备连接量，我们专注于创新广告解决方案，平衡广告变现与用户体验。此岗位对公司业务增长意义重大，在提升海外广告收入方面发挥关键作用。作为高级程序化销售专家，您需要对移动广告生态有全面的了解，拥有向客户销售流量变现方案的能力。您将深度参与部门核心业务，与全球头部广告平台、DSP、AdExchanges 进行战略沟通，推动与内部运营、产品和技术的跨团队协作，以确保实现与客户的战略合作目标。 二、工作职责 1. 业务规划与拓展：对接全球头部 DSP、AdExchanges、SSP 等广告平台，制定推广小米流量变现的战略，同时与潜在客户挖掘商业合作机会，保证小米海外广告收入持续增长。 2. 客户关系管理：负责全流程商业合作，从初期拓展、签订合同，到项目落地及业务增长实现，以数据为驱动，及时沟通并跟进新的增收方案，持续推动业务增长。 3. 跨部门协作：与商业化产品与运营等内部多部门进行协作，确保客户需求及合作方案的落地。 4. 深度战略合作推进：对广告和应用生态合作伙伴负责，挖掘并推进深度战略级合作。积极探寻双方在业务模式创新、技术融合、市场拓展等方面的契合点，共同制定并执行长期合作计划，实现互利共赢，强化小米在行业内的竞争优势。 5. 市场策略优化：对行业动态敏感，收集客户反馈并及时了解市场趋势，不断完善和改进需求侧推广策略。 Job Overview: The International Internet Business Department at Xiaomi is seeking Senior Programmatic Sales Manager to join our overseas programmatic advertising team. Leveraging Xiaomi’s strengths in smartphones, the vast user base of HyperOS, and a large-scale network of AIoT devices, we aim to create innovative advertising solutions that balance monetization with a seamless user experience. This role is critical to the company's global business growth and plays a key part in driving overseas advertising revenue. As a Senior Programmatic Sales Expert, you will bring a comprehensive understanding of the mobile advertising ecosystem and a proven ability to sell traffic monetization solutions. You will work at the core of the business, leading strategic engagements with global advertising platforms, DSPs, and Ad Exchanges, while collaborating across internal teams—including operations, product, and technology—to achieve key partnership goals. Job Responsibilities: 1. Business Development and Growth - Build and maintain relationships with global DSPs, Ad Exchanges, SSPs, and other advertising platforms. - Formulate strategies to promote Xiaomi’s traffic monetization offerings and identify new business opportunities to drive continuous growth in overseas advertising revenue. 2. End-to-End Customer Management - Lead the full business lifecycle: from prospecting and deal negotiation to contract execution and performance growth. - Be data-driven—track performance, identify growth opportunities, and propose timely strategies to boost revenue. 3. Cross-functional Collaboration - Coordinate closely with internal teams, including product, operations, and engineering, to ensure seamless implementation of client requirements and partnership plans. 4. Strategic Partnership Management - Take ownership of relationships with advertising and app ecosystem partners. - Identify strategic opportunities in business model innovation, tech integration, and market expansion. - Drive long-term collaboration plans that align with mutual business goals and reinforce Xiaomi’s industry position. 5. Market Insights and Strategy Optimization - Stay abreast of industry developments and competitor strategies. - Collect customer feedback and refine demand-side promotion strategies to improve market competitiveness.

1、负责深入了解网盟&DSP的主要平台，生态，及其用户特点，能够洞察与分析挖掘预算与媒体双端诉求； 2、负责Kwai Network流量侧拓展及维护过程中运营工作； 3、数据：联盟流量客户数据对齐,数据gap问题定位和分析，联盟客户日常数据涨跌、超成本等分析，定位原因，决策开或者关量； 4、分析联盟客户现状，了解开发者竟胜率是否合理，挖掘联盟开发者后续竟胜率空间，提升流量变现效率； 5、日常跟进开发者疑问。

1、熟悉用户生命周期管理、用户画像人群分析、海盗模型、RFM模型等各种常见用户模型，熟悉流量转化漏斗模型，熟悉场景交叉带来用户活跃增量的基本概念 2、负责制定新用户承接和新手蜜月期运营策略，包括端内用户引导流程、激励机制和留存策略等；协同运营、算法和数据团队，设计完善可行的实验方案，推动策略有效迭代，拿到核心指标结果。 3、负责制定日常Push召回促活的细分用户策略与核心场景策略，提升场景化Push的覆盖率和点击率 4、负责制定流失用户召回策略，通过外投渠道（包括但不限于广告平台、厂商、DSP等）产品策略制定和投放策略优化

1. 按照公司战略方向开发和维护国内/海外有推广需求的广告主，完成商务接洽、谈判、签约、回款追踪； 2. 负责海外DSP、SSP、程序化广告平台、Mediation等战略合作伙伴关系的建立与维护； 3. 能准确分析客户需求，为客户提供流量咨询服务，并制定营销解决方案； 4. 收集各种市场信息，并及时反馈给上级与其他有关部门，同时协调解决项目运营中的问题； 5. 根据公司业务发展需要，寻找、挖掘新的合作资源，探索新业务方向思路。