希音KOL营销专员（东南亚）
任职要求
1. 本科及以上学历，有网感，内容sense强，会识别kol。
2. 具有互联网美妆行业相关工作或商务bd经验优先…工作职责
1. 根据公司的品牌定位以及产品分类，定向开发匹配kol/机构建立合作，并对KOL campaign的曝光、转化等核心指标负责。 2. 配合产品销售策略做引流和推广，扩大产品知名度，传递品牌理念，输出brief。 3. 根据brief和local kol进行内容共创，审核内容并给予反馈，提升种草视频内容质量。
1、负责公司RPG游戏在东南亚市场的整体内容营销策略制定与执行，包括但不限于KOL/KOC合作、线下或异业合作落地、社交媒体内容传播策略规划等； 2、深刻洞察目标地区的玩家社群文化、流行趋势、UGC生态及内容偏好，并据此策划能引发当地玩家深度共鸣的营销活动和叙事主题； 3、管理与拓展当地的内容合作伙伴与KOL资源库，主导从内容创意提出、合作沟通到执行落地的全过程，确保内容质量与传播效果； 4、围绕RPG游戏的卖点（如角色、剧情、世界观等），主导创作本地化的高质量营销素材和文案，并指导内部设计团队完成视觉呈现； 5、监控内容营销活动的数据表现，分析内容传播效果与用户反馈，持续优化内容策略，提升用户粘性与品牌忠诚度。
1、负责AE英语系国家的用户运营和本地流量渠道拓展（英国为主），包含但不限于本地生态/KOL/跨界合作/平台合作/用户承接运营，提升AE英国及英语系国家的市场声量和用户增长； 2、根据业务定位和目标， 制定用户运营策略，设计和落地新老用户的活跃增长； 3、对用户人群和品类洞察，洞察本地用户需求，提升运营效率和准确性，制定玩法/内容/商品的运营策略，提升用户转化； 4、协调内外部资源，针对不同生态伙伴，制定合作策略和增长手段，保障合作ROI，为效率负责；
- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.