字节跳动广告风控运营

1、熟悉跨境电商广告投放工作模式，掌握广告销售业务流程，对业务运转中的风险因素有一定认知了解； 2、负责国际化广告业务的质检合规核查工作，基于标准通过日常抽检及专项治理等形式，识别来自“客户投放、人员执行、流程规则、产品能力”等各环节问题，并推动改善和解决，支持业务健康发展； 3、确保质检标准执行的一致性以及质检结果的准确性，为后期治理数据分析提供数据支持； 4、对于监控中发现的异常情况/潜在风险及时/定期反馈，并提出合理优化建议，降低业务风险，维护公司品牌形象。

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。

1、构建广告风险治理规则策略体系，包括机制、流程、方法论、产品能力及数据资产，以实现广告风险的前置发现、量化感知及治理压降； 2、建立广告风险治理规则策略的工作机制、运营流程，并形成平台在广告风险治理规则体系上的方法论； 3、建立广告风险治理规则策略的产品能力及数据资产，实现风险量化，看清各个维度的风险情况，实现风险可衡量，能动态调控。 4、推动风险治理，综合业务指标异动监测、高危群组监测、行为风险监测、用户原生、客诉数据等，从多维信号中提取风险事件并预警治理。 5、在治理过程中积累内容审核策略，助力审核提质提效；

1. 负责创作者分成预算的规划和调控，主导分成体系顶层设计，建立基于内容价值（VV/时长）、用户价值（粉丝/互动）的动态分成模型。 2. 制定不同阶段作者差异化计价策略；设计数值测算模型，平衡平台预算与创作者收益。 3. 协同治理和风控团队，降低低质内容、刷量等无效分成成本。 4. 通过分成策略牵引优质作者入驻，活跃（连续投稿奖金、爆款内容额外分成）和留存（签约作者保底分成、长期贡献累进奖励）。 5. 协同作者成长团队，构建创作者价值评估体系，量化作者/内容对用户活跃、留存、付费贡献；基于此对分成策略进行迭代。