阿里巴巴阿里妈妈-品牌广告产品运营-杭州

1.负责品牌广告售卖链路的产品运营工作，通过产品能力建设和运营机制建立，提升整体售卖效率，管控业务风险； 2.洞察广告客户生意经营和广告投放需求，协同广告产品运营，制定售卖政策，管控售卖流程，助力业务目标达成； 3.负责对内业务合作模式的设计和落地，利用不同业务团队的客户运营能力，有效实现内部预算承接和客户预算增长的业务目标； 4.与销售、财务、运营等多个团队建立高效协同关系，推进复杂项目的执行落地，保障项目指标交付。

1. 负责高德与阿里妈妈的深度业务协同，制定并落地战略合作计划，推动双方在流量、广告商业化等领域的目标达成；为高德营收和供给数量负责; 2. 搭建高效的跨部门协作机制，协调产品、技术、市场等资源，确保合作项目按计划推进并达成预期目标; 3. 分析阿里妈妈在高德端的广告投放现状，制定优化策略，提升广告投放意愿及资源供给规模； 4. 设计针对高德场景的广告产品解决方案，推动广告形态创新与商业化效能提升; 5. 基于高德用户场景与商业价值，制定流量分发策略，优化广告位资源配置，提升整体营收及ROI； 6. 通过A/B测试、动态调优等方法，持续迭代策略模型，确保流量价值最大化; 7. 监控合作项目关键指标（如广告填充率、CTR、ARPU等），输出数据分析报告并制定改进方案； 8. 定期复盘合作成果，提炼经验并推动长效合作机制建设。

1.负责1688广告营销大客户的开拓 客情维护 以及推广营销； 2.根据客户需求，整合平台资源及方案制定个性化的营销方案，围绕商家生意线上增长方向，定制化方案服务交付，推动商家线上生意增长。 3.通过行业方案梳理客户爆品、分销、品牌成长方案，并能够根据平台的规划及商户的需求为商户制定全年的服务及成长规划。

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。