阿里巴巴全球速卖通事业部(AliExpress)-媒介运营专家-杭州

任职要求

1. 5年以上优秀的媒介经验，品牌方Digital/4A公司背景，熟悉电商行业及互联网媒体行业者佳

2. 对于传播受众的认知规律有洞察，对消费心理分析有成熟的体系；

3. 优秀的沟通和谈判能力；团队合作能力强，善于整合资源；

4. 英语流利，有海外工作/学习背景



1. 5+ years of proven hands-on experience in media planning and execution, from 4A media/digital agency or In-house.

2. Familiar with e-commerce industry and Digital as well as Traditional media ecosystem.

3. Solid understanding of 360 degree media & consumer fundamentals.

4. Excell…

工作职责

1. 负责AE欧洲市场的的媒介项目需求对接、策划与执行管理；

2. 负责日常、大促和品牌合作媒介投放策略及执行对接，沉淀策略框架及评估模型；

3. 拓展媒体渠道及新合作方式，设计媒介投放商业化价值模型。

4. 了解海外的媒介生态，带领团队进行媒介创新，从内容合作、数据驱动、投放产品升级等维度提升策略与效率。



1. Unique opportunity with Alibaba’s Global marketplace- AliExpress. This role is part of global marketing team, based in the HQ at HZ, China. As a Project Manager the position independently leads the Media management scope for global markets working closely with the Media agencies.

2. Responsibilities include (but not limited to) Media strategy/planning across touchpoints, Consumer insights/analysis, Execution management incl Scheduling, KPI benchmarking, Tightening media performance evaluation metric, Tracking, Co-ordination with cross functional stakeholders- including Media Agency, Buying/Purchasing team, Brand management team, Country teams etc.

3. Responsible for daily running the media operations smoothly incl big window promotions.

4. Explore innovative media experiments, Innovations, JBPs, Content co-operations to grow return on investment.

5. Constantly learning global media ecosystem with agility to be able to lead the agency team to achieve desired results on effectiveness, efficiency and Innovation KPIs.