阿里巴巴LAZADA-Sales Operations/销售运营-广州
任职要求
【职位要求】:
1、本科及以上学历,电子商务、市场营销或相关专业,3年以上电商平台销售运营经验。
2、熟悉Lazada平台规则和运营环境,有成功推动业务增长的案例。
3、具备出色的分析能力和商业敏感度,能够从数据中洞察业务问题并提出解决方案。
4、优秀的团队领导力和人际沟通能力,能够激励团队成员达成目标。
5、良好的项目管理能力,能够在多任务环境中高效工作,适应快速变化的电商环境。
1、Bachelor's degree or above in E-commerce, Marketing, or related fields, with more than 3 years of experience in e-commerce sales operations, preferably on the Lazada platform.
2、Familiarity with Lazada's platform rules and operating environment, with a track record of driving business growth.
3、Outstanding analytical skills and business acumen, able to identify business issues from data and propose solutions.
4、Excellent team leadership and interpersonal skills, capable of motivating team members to achieve goals.
5、Strong project management abilities to work efficiently in a multi-tasking environment and adapt to the rapidly changing e-commerce landscape.
工作职责
1、负责Choice 国家维度销售策略制定与执行,推动业务增长,达成销售目标及损益目标。 2、分析市场趋势和竞品动态,为产品线优化和促销活动提供策略建议。 3、协调跨部门资源,与供应链、买手、产品、营销等部门紧密合作,确保销售计划的顺利实施。 4、监控销售数据,管理价格及货盘的生命周期,定期进行业务分析,优化运营流程,提升销售效率。 5、培养和管理销售团队,提升团队整体业绩,确保团队成员的成长和发展。 1、Responsible for formulating and executing sales strategies on the Lazada Choice Venture to drive business growth and achieve sales and margin targets. 2、Analyze market trends and competitor dynamics, providing strategic recommendations for product line optimization and promotional activities. 3、Coordinate cross-functional resources, working closely with supply chain, marketing, buyer and product departments to ensure smooth execution of sales plans. 4、Monitor sales data, conduct regular business analysis, optimize operational processes, and enhance sales efficiency. 5、Develop and manage the sales team, improving overall team performance and ensuring individual growth and development.
1.对负责类目销售额增长与P&L负责; 2.商品分层运营:打造爆款商品,根据用户洞察,完成商品定义,采买,上架,GTM到用户满意度全链路管理; 3.商品生命周期管理:制定合理的商品生命周期管理策略,及时完成商品迭代与汰换,保持商品竞争力; 4.商品进销存管理:合理制定商品销售计划,合理预测商品销量,配合供应商与买手团队提升类目商品周转效率; 5.活动运营与规划:配合营销进行活动圈品和运营。
Team and Role Introduction: 此岗位需要具备出色的分析技巧和商业敏锐度,致力于准确预测东南亚市场需求,优化库存管理,并与内部各部门紧密合作,确保供应链的高效运作,最终保障库存效率不断优化:缺货率、滞销库存、库存周转下降,物流履约费率下降。 Responsibilities: 1. 需求预测与分析:运用先进的统计模型和市场数据,制定并持续更新中期和长期需求预测,确保产品和服务的供需平衡。 2. 跨职能协作:与货品运营、营销、买手及供应链内其余团队紧密合作,收集和整合相关信息,制定全面、精确的需求计划。 3. 库存管理与优化:通过需求预测指导库存策略,减少过度库存和缺货现象,优化库存周转率和资金占用成本。 4. S&OP流程参与:积极参与销售与运营计划(Sales & Operations Planning, S&OP)流程,确保需求预测与整体业务战略的一致性。 5. 市场洞察与响应:跟踪市场动态、竞争环境变化以及消费者行为趋势,据此调整需求计划,有效应对市场波动。 6. 绩效监控与报告:定期评估预测准确性,使用关键性能指标(KPIs)监控计划执行效果,为决策层提供清晰透明的需求计划报告。 7. 持续改进:不断探索和应用新的预测方法和技术,推动需求预测和供应链管理流程的持续改进与优化。
1、负责Lazada跨境平台的运营策略制定,包括但不限于商品策略、价格策略、促销策略,以提升平台整体销售和用户增长。 2、分析市场趋势和竞品数据,为业务决策提供数据支持,优化运营效果,确保业务目标的达成。 3、协同各部门,如商品、营销、技术等,推动策略落地执行,解决执行过程中的问题,确保策略的高效实施。 4、持续监控和评估策略效果,根据业务反馈进行策略调整,以实现业务的持续优化和增长。 5、参与跨区域项目,与全球团队合作,分享最佳实践,提升Lazada在全球市场的竞争力。 1、Responsible for formulating operational strategies on the Lazada platform, including but not limited to product strategies, pricing strategies, and promotional strategies, to enhance overall sales and user growth. 2、Analyze market trends and competitor data to provide data-driven insights for business decisions, optimize operational performance, and ensure the achievement of business objectives. 3、Collaborate with departments such as product, marketing, and technology to facilitate strategy implementation, resolve issues that arise, and ensure efficient execution. 4、Continuously monitor and evaluate strategy effectiveness, adjusting strategies based on business feedback to drive ongoing optimization and growth. 5、Participate in cross-regional projects, working with global teams to share best practices and enhance Lazada's competitiveness in the global market.