阿里巴巴LAZADA-Sales Operations-电商销售运营

1、负责Choice 国家维度销售策略制定与执行，推动业务增长，达成销售目标及损益目标。 2、分析市场趋势和竞品动态，为产品线优化和促销活动提供策略建议。 3、协调跨部门资源，与供应链、买手、产品、营销等部门紧密合作，确保销售计划的顺利实施。 4、监控销售数据，管理价格及货盘的生命周期，定期进行业务分析，优化运营流程，提升销售效率。 5、培养和管理销售团队，提升团队整体业绩，确保团队成员的成长和发展。 1、Responsible for formulating and executing sales strategies on the Lazada Choice Venture to drive business growth and achieve sales and margin targets. 2、Analyze market trends and competitor dynamics, providing strategic recommendations for product line optimization and promotional activities. 3、Coordinate cross-functional resources, working closely with supply chain, marketing, buyer and product departments to ensure smooth execution of sales plans. 4、Monitor sales data, conduct regular business analysis, optimize operational processes, and enhance sales efficiency. 5、Develop and manage the sales team, improving overall team performance and ensuring individual growth and development.

The Sell Out organization drives Gmarket's global e-commerce expansion. It handles outbound cross-border commerce (reverse direct import) of domestic products overseas, strengthening Gmarket's position in the global e-commerce market and creating sustainable growth. This position is responsible for sales performance (Sell-out) of Gmarket's global commerce (reverse direct import) business, performing end-to-end operations from business strategy planning to product/promotion operations, and sales/profit & loss management based on collaboration with overseas platforms. [Key Responsibilities] 1. Global Commerce Business Planning & Performance Management (40%) Establish business strategies based on global market and data analysis Set sales targets (Sell-out) and KPIs Manage revenue/profit & loss (P&L) and performance reporting 2. Global Sales Operations (40%) Select products and develop operation strategies for overseas platforms Plan and execute promotions, configure featured products Establish and manage sales/customer service policies 3. Global Projects & Partner Communication (20%) Operate collaboration projects with overseas platforms (China, etc.) and internal key departments Manage schedules/tasks, review estimates and negotiate Coordinate issues and execute communication-focused solutions Sell Out组织是推动Gmarket全球电商扩张的核心部门。负责韩国商品海外出口（逆向直购）业务，在全球电商市场中强化Gmarket的地位，实现可持续增长。 该职位负责Gmarket全球电商（逆向直购）业务的销售业绩（Sell-out），基于与海外平台的合作，从商业策略制定到商品/促销运营，以及销售额/损益管理等端到端业务。 [主要工作] 1. 全球电商商业策划及业绩管理（40%） 基于全球市场及数据分析制定商业策略 设定销售目标（Sell-out）及KPI 管理销售额/损益（P&L）及业绩报告 2. 全球销售运营（40%） 针对海外平台进行商品选择及运营策略制定 策划执行促销活动，配置展示商品 制定销售/客服相关政策并进行运营管理 3. 全球项目及合作伙伴沟通（20%） 运营与海外平台（中国等）及内部核心部门的合作项目 管理日程/任务，审核报价并进行谈判 协调问题并以执行为中心的沟通

Team and Role Introduction: 此岗位需要具备出色的分析技巧和商业敏锐度，致力于准确预测东南亚市场需求，优化库存管理，并与内部各部门紧密合作，确保供应链的高效运作，最终保障库存效率不断优化：缺货率、滞销库存、库存周转下降，物流履约费率下降。 Responsibilities: 1. 需求预测与分析：运用先进的统计模型和市场数据，制定并持续更新中期和长期需求预测，确保产品和服务的供需平衡。 2. 跨职能协作：与货品运营、营销、买手及供应链内其余团队紧密合作，收集和整合相关信息，制定全面、精确的需求计划。 3. 库存管理与优化：通过需求预测指导库存策略，减少过度库存和缺货现象，优化库存周转率和资金占用成本。 4. S&OP流程参与：积极参与销售与运营计划(Sales & Operations Planning, S&OP)流程，确保需求预测与整体业务战略的一致性。 5. 市场洞察与响应：跟踪市场动态、竞争环境变化以及消费者行为趋势，据此调整需求计划，有效应对市场波动。 6. 绩效监控与报告：定期评估预测准确性，使用关键性能指标(KPIs)监控计划执行效果，为决策层提供清晰透明的需求计划报告。 7. 持续改进：不断探索和应用新的预测方法和技术，推动需求预测和供应链管理流程的持续改进与优化。

1.商家营销策略制定：基于平台整体经营目标，围绕用户转化、增长及商家收益等关键指标，设计可落地的商家侧营销活动策略； 2.价格力定价方案设计：综合考虑影响价格的关键要素，通过定价策略、补贴策略等多种手段，提升消费者的价格感知竞争力，同时保障商家经营的收益底线健康可持续； 3.数据驱动策略优化：结合用户行为数据、商家运营数据及活动效果指标，进行深入分析，定期评估策略执行效果，并持续优化调整； 4.跨部门协作与项目管理：与产品、销售运营等团队紧密协作，推动策略在各环节的有效执行，保障策略从制定到落地的闭环管理； 5.市场机会洞察：关注行业趋势与市场变化，分析市场玩家的价格与营销策略，识别业务风险与机会点，及时调整策略动向。 1.Design and execute merchant-facing promotional strategies based on the platform’s overall business goals, focusing on user conversion, order growth, and sustainable merchant profitability. 2.Support pricing and incentive strategy design by analyzing key cost and value drivers, ensuring competitive pricing perception for users while protecting merchant profit margins. 3.Analyze user behavior, merchant performance, and campaign effectiveness data to identify pain points and growth opportunities, and continuously optimize strategic actions. 4.Collaborate closely with cross-functional teams including Product, Sales, Pricing, and Operations to ensure alignment and flawless execution of partner strategies. 5.Monitor market trends and competitor activities to identify risks and opportunities, and provide timely strategic adjustments based on these insights.