阿里巴巴LAZADA-海外广告优化师3-北京

任职要求

【职位要求】：
1、本科及以上学历，市场营销、广告学或相关专业，有电商广告投放背景优先。
2、5年以上海外广告投放经验，特别在TikTok或其他主流社交媒体平台有成功案例。
3、精通数据分析工具，如Google Analytics、Excel等，具备数据驱动的决策能力。
4、良好的审美观，对广告创意有独特见解，能把握市场趋势和用户喜好。
5、优秀的沟通和协调能力，能够在快节奏的环境中灵活应对，推动项目进展。
6、英语口语流利。

1、Bachelor's degree or above in Marketing, Advertising, or related fields, with a preference for e-commerce advertising background.
2、More than 5 years of experience in overseas ad placement, particularly with successful cases on TikTok or other major social media platforms.
3、Proficient in data analysis tools like Google Analytics and Excel, with a data-driven decision-making mindset.
4、Excellent aesthetic sense, unique perspective on advertising creativity, and the ability to grasp market trends and user preferences.
5、Outstanding communication and coordination skills, adaptable in a fast-paced environment, and capable of driving project progress.
6、Fluent in English speaking.

工作职责

【职位名称】：Lazada平台广告投放专家

【职位描述】：
1、负责Lazada电商平台的海外广告投放策略制定与执行，确保广告效果和ROI。
2、具备深厚的数据分析能力，能从海量数据中提炼关键信息，优化广告投放效果。
3、拥有TikTok/Meta/Google等社交媒体广告投放经验，熟悉其广告系统和用户行为模式。
4、对广告素材有敏锐的洞察力，能创作和迭代爆款广告素材，提升用户点击和转化。
5、与跨部门团队紧密合作，协调资源，确保广告活动的顺利进行和目标达成。


1、Responsible for formulating and executing overseas advertising strategies on the Lazada e-commerce platform, ensuring ad effectiveness and ROI.
2、Strong data analytical skills to extract key insights from large datasets, optimizing ad performance.
3、Hands-on experience with TikTok/Meta/Google and other social media advertising, familiar with their ad systems and user behavior patterns.
4、High sensitivity to advertising materials, capable of creating and iterating on viral ad content to increase user engagement and conversions.
5、Collaborate closely with cross-functional teams, coordinating resources to ensure smooth ad campaigns and target achievement.