阿里巴巴LAZADA-Sales & Assortment Planner-Kuala Lumpur
任职要求
1. At minimum, a Bachelor's Degree; specializing in Marketing or Business Management is preferred. 2. Highly analytical with strong business acumen. Can leverage data analysis tools and techniques (e.g., Excel, SQL, BI platforms) to identify trends, patterns, and actionable insights. 3. Problem-solving and decision-making. Proactively identify and…
工作职责
Description A Sales & Assortment Planner is responsible for developing sales & financial plans, and managing product assortments to maximize sales and optimize inventory across various categories and channels. The role requires analyzing data, forecasting demand, and collaborating with cross-functional teams to align with business strategies, sales targets, and customer needs. Key Responsibilities 1. Sales and Financial Planning Develop and manage integrated sales and financial plans, including sales forecasts, margin analysis, inventory targets, and budget allocations to align with business objectives. Ensure alignment between sales projections, financial goals, and inventory optimization strategies. 2. Assortment Strategy Development Develop and execute data-driven assortment strategies aligned with market trends, customer preferences, and sales/financial objectives to optimize category performance. 3. Data Analysis and Forecasting Analyze sales data, inventory levels, and market trends to predict future demand and refine product selection. Use insights to drive strategic decisions and improve sales performance. 4. Inventory Management Manage inventory levels to minimize excess stock, ensure product availability, and optimize open-to-buy (OTB) planning. 5. Collaboration and Communication Collaborate closely with cross-functional teams (merchandising, purchasing, finance, and sales) to ensure alignment and seamless communication.
1、深入了解行业动态,完成行业分析、行业通案,提供广告创新形式以及策略建议,撰写行业广告投放策略方案,并推动洞察增长机会; 2、与销售、产品和技术等团队沟通协作,促成客户的合作与拉动预算的投放; 3、从用户、广告主、行业等角度进行行业分析和专题研究,规划业务中长期发展方向; 4、建立日常业务运营跟踪监控体系,及时发现业务数据变化趋势,进行业务评估并给出策略; 5、不定期开展竞品分析,制定相应的市场抢占策略,推动提高市场竞争力。
1. 手机产品销售策略:根据产品核心特点、目标市场定位,组织制定新品整体销售目标并分解至各区域/客户,制定新品上市GTM和老品调整计划。 2. GTM资源整合:拉通总部GTM、MKT、等部门资源向一线输出打法和渠道策略,营销资源匹配产品策略,聚焦重点市场,确保产品可持续热度。 3. 产品激活&渠道库存管理,对产品生命周期内的销售激活指标负责:关注渠道库存维持在合理范围,协调并跟进各电商平台/客户达成销售激活目标。 4. 区域、客户分析:定期对主要销售区域和客户现状进行分析,及时提出优化指导意见并调整产品销售方案。 5. 产品复盘:针对每款机型的上市首发、大促营销、下市等进行深度复盘,总结各环节经验和不足,不断激发新的方案、新的思路。 6. 产品市场分析:分析市场销量、竞争格局,发现差距和机会,制定或调整新老产品组合及策略;分析竞争对手打法、竞争推演,发现问题,预测风险。
1. 手机产品销售策略:根据产品核心特点、目标市场定位,组织制定新品整体销售目标并分解至各区域/客户,制定新品上市GTM和老品调整计划。 2. GTM资源整合:拉通总部GTM、MKT、等部门资源向一线输出打法和渠道策略,营销资源匹配产品策略,聚焦重点市场,确保产品可持续热度。 3. 产品激活&渠道库存管理,对产品生命周期内的销售激活指标负责:关注渠道库存维持在合理范围,协调并跟进各电商平台/客户达成销售激活目标。 4. 区域、客户分析:定期对主要销售区域和客户现状进行分析,及时提出优化指导意见并调整产品销售方案。 5. 产品复盘:针对每款机型的上市首发、大促营销、下市等进行深度复盘,总结各环节经验和不足,不断激发新的方案、新的思路。 6. 产品市场分析:分析市场销量、竞争格局,发现差距和机会,制定或调整新老产品组合及策略;分析竞争对手打法、竞争推演,发现问题,预测风险。