阿里巴巴全球速卖通事业部(AliExpress)-欧潜国家经理-杭州

任职要求

1. 8年以上市场营销、电商或互联网行业经验，具备用户增长、整合营销、综合品类运营能力，有跨境电商领域经验者优先。
2. 深入了解欧洲市场环境、消费者行为及监管政策，能够结合本地特点制定有效业务策略。
3. 具备优秀的战略思维与商业洞察力，能够基于数据驱动决策，推动业务持续增长并解决复杂问题。
4. 拥有带领跨文化团队的实际管理经验，擅长人才发展与组织建设，能在多元文化环境中高效协作与激励团队。
5. 英语流利，具备出色的商务沟通能力；掌握一门欧洲本地语言者优先，MBA或硕士以上学历优先。

1. 8+ years of professional experience in marketing, e-commerce, or the internet industry, with a background in user growth, integrated marketing, category operations; prior experience in cross-border e-commerce is preferred.
2. In-depth understanding of European market conditions, consumer behavior, and regulatory frameworks, with the ability to develop effective business strategies tailored to local markets.
3. Strong strategic thinking and business acumen, capable of driving data-informed decisions, sustaining business growth, and solving complex operational challenges.
4. Proven experience managing multicultural teams, with strengths in talent development and organizational building, and the ability to collaborate and lead effectively in diverse cultural environments.
5. Fluent in English with strong business communication skills; proficiency in a European language is preferred; MBA or Master’s degree is a plus.

工作职责

1. 全面负责所辖市场的整体业务战略与经营表现，推动GMV、用户规模和收入的可持续增长。
2. 制定并落地符合本地市场特点的业务规划，紧密对接全球目标，在市场进入、品牌定位和用户获取方面制定可执行策略。
3. 主导全链路用户增长工作，从流量引入、转化到留存复购，结合数据洞察、本地化营销渠道和产品适配，提升用户生命周期价值。
4. 主导所辖市场的品类规划，从用户需求，竞对，市场趋势等维度洞察行业机会并联动行业团队推进供给结构的优化与升级；
5. 与全球各职能团队（市场、产品、物流、政府事务等）紧密协作，确保关键项目高效执行，并根据市场反馈快速优化调整。
6. 监控核心业务指标，识别增长机会与潜在风险，持续优化运营策略、定价机制、促销活动及渠道合作模式。

1. Be responsible for the overall business strategy and performance in the assigned European market, driving sustainable growth in GMV, user base, and revenue.
2. Develop and execute localized business plans aligned with global objectives, with a strong focus on market entry, brand positioning, and customer acquisition strategies.
3. Lead full-funnel user growth initiatives — from awareness to conversion and retention — leveraging data insights, local marketing channels, and product localization.
4. Lead the category planning in the market, identify industry opportunities combine the user demands, competitors, market trends, and other dimensions, and collaborate with the category team to promote the optimization and promotion of the business structure.
5. Collaborate closely with global functions (marketing, product, logistics, government affairs) to ensure seamless execution of key initiatives and rapid iteration based on market feedback.
6. Monitor business KPIs, identify growth levers and risks, and drive continuous optimization across operations, pricing, promotions, and channel partnerships.