哈啰外籍用户活动运营-A项目
任职要求
1.海外本科及以上学历，市场营销、国际商务、传播学等相关专业；
2. 3年以上外籍用户活动运营经验，优先具备美妆、消费电子或智能硬件行业经验（有海外美容科技产品运营经验者加分）；
3. 英语能力精通（母语水平或双语），书面与口语表达优秀，能为欧美受众创作本地化活动内容；
4. 深入理解欧美市场消费…工作职责
1. 活动策划与落地：负责制定并落地外籍用户全流程 线下活动方案，包括各种用户体验活动（用户沙龙，共创聚会，小型展会、快闪试用），精准匹配欧美市场用户偏好； 2. 用户招募与维护：开拓和维护国内外目标用户招募与互动渠道（线上+线下），熟悉欧美时尚人群审美，社交习惯，能够设计符合目标人群习惯的用户裂变，激烈与自增长机制； 3.活动分析：追踪并分析活动关键数据（参与率、转化率、用户裂变率、社交媒体触达量），输出可落地的洞察报告，迭代优化活动策略； 4. 协同合作：与（市场部、产品部、设计部，新媒体部），对活动素材有高度敏感与营销思路，具备一定素拍摄与剪辑能力，确保活动与产品发布、推广目标及用户痛点高度契合。
1. Offline channel management for product launch: Understand market/ customer needs, organize to develop overall sales plans, be responsible for the channel operation and life cycle management of various grades of products in the Indian market, and interact with major customers and agents; 2. Project management: As the representative of the channel project, based on the company's product launch process, coordinate various fields of the channel (agent management, customer management, retail, etc.), and promote the implementation of the product launch from the company to the agent; 3. Full life cycle management of products: Through strategic management, maximize product revenue (sales/profits/sales volume), and be responsible for the success of product business (operating results).