平安科技流量策略产品经理
任职要求
1、本科及以上学历，有3~5年互联网流量分发产品相关工作经验，金融类产品、医养类产品经验者优先；
2、了解智能化推荐的全链路运作方法，熟悉从场景引流、沉淀到转化的全分发流程设计；有线上流量分发产品或项目的完整经验…工作职责
1、负责金融类流量分发的相关产品建设、场景管控、策略优化等工作； 2、智能分发平台产品建设，结合金融、医疗养老的业务特点，搭建智能推荐、策略产品，通过大数据、AI能力，提升智能投放系统的能力及转化效率； 3、场景投放方案及流量配控，根据业务特点与需求，建设流量智能分配机制及策略优化，结合场景特点，制定投放方案；实现多业务目标下的流量合理、高效的配控，实现业务目标达成； 4、以持续性增长为目标，持续监控、优化流量投放系统，结合并应用智能技术，不断迭代改进产品，提升流量系统的整体性效率；
1、负责快手短剧广告底层分发链路与流量策略，通过对召回、粗排、精排等环节的策略方案设计，提升系统匹配效率，为客户实现精准破圈； 2、对算法有一定理解，对模型和策略进行持续迭代后实现产品化，为平台提供高效的策略工具； 3、与各业务方沟通，包括行业算法、运营、产品、研发等，推动短剧自建链路迭代升级及产品化功能落地，并进行效果评估总结； 4、对数据有敏感度，需要有独立的数据分析能力，根据已有的数据判断产品后续更新迭代的方向。
1、负责搜索推荐流量策略的规划与设计，提升用户搜索和推荐的体验及转化效果。 2、分析用户行为数据，挖掘用户需求，优化流量分配策略，提高用户粘性和活跃度。 3、与技术、运营、数据团队紧密合作，推动策略的实施和迭代，确保产品目标的达成。 4、跟踪竞品动态，研究行业趋势，不断优化产品功能，提升搜索推荐的竞争力。 5、负责跨部门协调沟通，确保项目顺利进行，对产品效果进行持续监控和优化。 1、Responsible for planning and designing search and recommendation traffic strategies to enhance user experience and conversion. 2、Analyze user behavior data, uncover user needs, and optimize traffic allocation strategies to increase user stickiness and activity. 3、Collaborate with technical, operational, and data teams to drive strategy implementation and iteration, ensuring product goals are met. 4、Monitor competitors, research industry trends, and continuously optimize product features to enhance search and recommendation competitiveness. 5、Coordinate with cross-functional departments to ensure smooth project progress and continuously monitor and optimize product performance.
1、负责搜索推荐流量策略的规划与设计，提升用户搜索和推荐的体验及转化效果。 2、分析用户行为数据，挖掘用户需求，优化流量分配策略，提高用户粘性和活跃度。 3、与技术、运营、数据团队紧密合作，推动策略的实施和迭代，确保产品目标的达成。 4、跟踪竞品动态，研究行业趋势，不断优化产品功能，提升搜索推荐的竞争力。 5、负责跨部门协调沟通，确保项目顺利进行，对产品效果进行持续监控和优化。 1、Responsible for planning and designing search and recommendation traffic strategies to enhance user experience and conversion. 2、Analyze user behavior data, uncover user needs, and optimize traffic allocation strategies to increase user stickiness and activity. 3、Collaborate with technical, operational, and data teams to drive strategy implementation and iteration, ensuring product goals are met. 4、Monitor competitors, research industry trends, and continuously optimize product features to enhance search and recommendation competitiveness. 5、Coordinate with cross-functional departments to ensure smooth project progress and continuously monitor and optimize product performance.
1、负责供应链营销协同和销量计划产品设计，通过对流量、营销体系的拆解，将经营计划与经营目标与销售计划与营销和流量推广行为关联，转化为销售计划对供应链库存计划的确定性，确保销售计划达成的准确性与供应链补货计划的确定性，设计体系化的产品解决方案，沉淀零售供应链产品体系； 2、结合行业趋势与业务发展目标，设计场景化营销工具及供应链协同机制，推动跨部门资源整合，确保产品方案在商家运营、库存管理等关键场景的落地执行，持续提升营销策略、流量机制与供应链体系的确定性； 3、主导中长期产品架构搭建，在保障产品灵活性的基础上，构建可扩展的供应链营销协同平台，推动数据标准化与流程自动化，形成行业领先的场景化解决方案。 1. Responsible for supply chain marketing collaboration, sales plan product design. By breaking down traffic and marketing systems, associate business plans and sales plans with marketing and traffic promotion behaviors, and converting them into the determination of supply chain inventory plans. Ensure the accuracy of sales plan achievement and the certainty of supply chain replenishment plans. Design systematic product solutions to establish a retail supply chain product system. 2. Combine industry trends and business development goals to design scenario-based marketing tools and supply chain collaboration mechanisms. Promote cross-departmental resource integration to ensure the implementation of product solutions in key scenarios such as business operations and inventory management. Continuously improve the certainty of marketing strategies, traffic mechanisms, and supply chain systems. 3. Lead the construction of medium- and long-term product architecture. Based on ensuring product flexibility, build an expandable supply chain marketing collaboration platform to promote data standardization and process automation, forming industry-leading scenario-based solutions.