爱奇艺Social Media Operation Specialist (EN&ID）
任职要求
- Passionate about Asian video entertainment, especially Chinese dramas; enjoys binge-watching dramas, having the desire to express and share with people.
- Language proficiency meets the needs of daily work and account management; fully understands local user demographics and competitive landscape, as …工作职责
- Responsible for managing social media accounts (with a primary focus on TikTok) with the aim of maximizing views and achieving follower growth. - Independently takes over content scheduling, creative production, post publishing, and data monitoring, taking advantage of internal AI tools to improve efficiency. - Localizes and optimizes the promotion plan for new titles based on conditions such as market characteristics and user demographics of the account. - Actively collects industry insights, including but not limited to tracking trending topics, monitoring competitors, and learning platform products and mechanisms.
- Responsible for managing social media accounts with the aim of maximizing views and achieving follower growth. - Independently takes over content scheduling, creative production, post publishing, and data monitoring, taking advantage of internal AI tools to improve efficiency. - Localizes and optimizes the promotion plan for new titles based on conditions such as market characteristics and user demographics of the account. - Actively collects industry insights, including but not limited to tracking trending topics, monitoring competitors, and learning platform products and mechanisms.
- Responsible for managing social media accounts with the aim of maximizing views and achieving follower growth. - Independently takes over content scheduling, creative production, post publishing, and data monitoring, taking advantage of internal AI tools to improve efficiency. - Localizes and optimizes the promotion plan for new titles based on conditions such as market characteristics and user demographics of the account. - Actively collects industry insights, including but not limited to tracking trending topics, monitoring competitors, and learning platform products and mechanisms.
- Responsible for managing social media accounts with the aim of maximizing views and achieving follower growth. - Independently takes over content scheduling, creative production, post publishing, and data monitoring, taking advantage of internal AI tools to improve efficiency. - Localizes and optimizes the promotion plan for new titles based on conditions such as market characteristics and user demographics of the account. - Actively collects industry insights, including but not limited to tracking trending topics, monitoring competitors, and learning platform products and mechanisms.
Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.