理想汽车内容创意主管

任职要求

1、对智能电动车产品及用户使用场景有深入的了解和敏锐的感知，具备独立思考和刨根问底的能力。
2、热爱文字，对写出好作品有强烈的愿望，内心喜爱并且也有能力写出简单说人话、有向往感的高质量的文案。
3、结果导向，承受得住发布会的高压挑战，具备协作互锁能力，独立把控进度和交付物品质。
4、本科及以上学历，英语可作为工作语言优先，具备英文翻译校验与英文口语交流能力。
申请职位时请提交自己独立撰写的文案作品 谢谢
In-depth understanding of intelligent electric vehicle products and user scenarios, with a keen perception and the ability to think critically.
Passion for writing and a strong desire to produce excellent works, with the ability to write high-quality copy that is simple, relatable, and evokes aspiration.
Results-oriented, capable of handling the high-pressure challenges of product launches, and possess collaborative abilities to independently manage timelines and deliver high-quality outputs.
Bach…

工作职责

1、重大发布会内容开发（工作内容占比85%）：负责从0开始挖掘新车型产品卖点和用户场景，深入理解产品和技术，撰写新车型及技术的重大发布会讲稿、官网介绍页文案，独立对接产品、研发等，交付汽车行业最顶尖的产品发布会内容。
2、品牌创意文案撰写（占比10%）：负责完成品牌TVC等视频及海报等创意文案，迭代品牌文案及视觉规范等。
3、中英文案审核（占比5%）：负责中英文案审核、发布会讲稿及官网的英文翻译校验和部分新车型预热到上市期的各类传播文案统筹等。
Major Product Launch Content Development (85% of workload): Responsible for exploring the selling points and user scenarios of new vehicle models from scratch, gaining in-depth understanding of products and technologies, writing major product launch speeches and official website copy for new vehicle models and technologies, independently coordinating with product and R&D teams, and delivering top-notch product launch content for the automotive industry.
Brand Creative Copywriting (10%): Responsible for creating creative copy for brand TV commercials, posters, and iterating brand copy and visual guidelines.
Chinese and English Copy Review (5%): Responsible for reviewing Chinese and English copy, verifying English translations for product launch speeches and the official website, and coordinating various communication copy for pre-launch to post-launch of new vehicle models.