小鹏汽车European Policy and Affairs Senior Manager (Germany based)

Automotive Public Affairs Manager (EU and Belgium/Netherlands) Responsibilities • Monitor and analyse EU legislative and policy developments with a focus on automotive, e-mobility, digital and trade policy, and assess their business impact. • Develop and implement EU public affairs and advocacy strategies aligned with the company’s commercial and regulatory objectives. • Build, manage and maintain relationships with EU institutions, including the European Commission, European Parliament, Council, Member State representations, industry associations and relevant NGOs, as well as stakeholders in Belgium and the Netherlands. • Draft clear and concise policy briefings, position papers, consultation responses and internal management updates on regulatory risks and opportunities. • Represent the company in meetings, hearings, roundtables, working groups and industry events in Brussels and across Europe. • Coordinate closely with internal teams such as business units, legal, sustainability, and communications to ensure consistent policy positioning.

1. 支持全球速卖通平台风险合规管控，负责产出周期性风险合规报告，分析欧洲业务风险合规事件、监督合规报告数据、评估分析风险异常情况； 2. 支持重点国家业务与相关国际监管部门的日常沟通、合规协查执行及突发合规事件处理。做到及时发现预警，准确传达监管诉求，并协调公司内外部资源合理应对 3. 从平台视角，以法律法规为基础，对合规体系进行建设及对各种业务场景进行合规评估，制定全链路合规治理方案，包括但不限于产品优化、主动/被动防控机制、投诉/申诉等，平衡体验与风险，确保平台欧洲范围内符合合规要求； 4.通过内外部工具关注重点国家业务商品合规动态信息，及时获悉并解读相关政策、法律法规和合规要求。并与法务定期评估重点国家商品合规情况，进行相应合规整改 5.良好的项目管理能力，整合产研资源，协同上下游各职能团队，推动重要风控项目落地实施，平衡风险合规控制和商业发展。 1. Risk and Compliance Management for AliExpress Platform: Responsible for overseeing risk and compliance controls, producing periodic risk and compliance reports, analyzing risk and compliance incidents in European operations, monitoring compliance data, and assessing and analyzing risk anomalies. 2. Daily Communication and Compliance Coordination with International Regulatory Authorities: Manage regular communication with regulatory bodies in key countries, execute compliance investigations, and handle sudden compliance incidents. Ensure timely detection and early warning, accurately convey regulatory requirements, and coordinate internal and external resources to respond effectively. 3. Compliance System Construction and Business Scenario Assessment: From a platform perspective, build a compliance system based on laws and regulations, assess compliance across various business scenarios, and develop end-to-end compliance governance solutions. This includes but is not limited to product optimization, active/passive prevention mechanisms, and complaint/appeal handling, balancing user experience and risk to ensure platform compliance across Europe. 4. Monitoring and Compliance Review of Key Countries' Product Compliance: Use internal and external tools to monitor product compliance dynamics in key countries, stay updated on and interpret relevant policies, laws, and compliance requirements. Collaborate with the legal team to regularly evaluate product compliance in key countries and implement necessary compliance improvements. 5. Project Management and Cross-Functional Collaboration: Demonstrate strong project management skills, integrate product and R&D resources, and collaborate with upstream and downstream functional teams to drive the implementation of critical risk control projects. Balance risk compliance control with business development objectives.

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.

【平台介绍】 Miravia，隶属于阿里巴巴集团，是一家新兴的欧洲电商平台。自2022年底推出以来，Miravia迅速成长为西班牙增长最快的电商平台之一。该平台涵盖超过1000万种商品，尤其在美容（Beauty）和快速消费品（FMCG）领域表现突出。Miravia凭借阿里巴巴的强大背书和先进技术，在西班牙乃至欧洲市场占据重要地位，其用户基数和商品种类持续增长，目前已经成为西班牙乃至欧洲地区重要的电商平台之一。 【Miravia Introduction】 Miravia, affiliated to Alibaba Group, is an emerging European e-commerce platform. Since its launch at the end of 2022, Miravia has rapidly grown into one of the fastest growing e-commerce platforms in Spain. The platform covers more than 10 million products, especially in the fields of beauty and FMCG. With the strong endorsement and advanced technology of Alibaba, Miravia occupies an important position in the Spanish and even European markets. Its user base and product categories continue to grow. It has now become one of the important e-commerce platforms in Spain and even Europe. 【职位描述】 负责Miravia搜索产品的建设，包括分析用户搜索的使用场景和效果，通过下钻到人群、场景、类目、国家等维度以挖掘用户痛点与需求，升级迭代搜索产品（包括召回排序，交互样式，产品卖点等），以提升搜索的相关性和效率 1、负责Miravia搜索产品的整体规划和设计，提升用户搜索体验和效果，推动业务增长。 2、分析用户的使用场景和行为数据，挖掘用户需求，迭代搜索产品，优化搜索算法，提高搜索的转化率。 3、与技术团队紧密合作，推动搜索技术的创新和落地，确保系统的稳定性和响应速度。 4、关注行业动态，研究竞争对手，制定并实施搜索产品的差异化策略。 【Job Description】 Responsible for the construction of Miravia search products, including analyzing the user scenarios and effects of user searches, exploring user pain points and needs by drilling down to crowds, scenarios, categories, countries and other dimensions, and upgrading iterative search products (including recall sorting, interactive styles, product selling points, etc.) to improve the relevance and efficiency of search 1. Responsible for the overall planning and design of Miravia search products, improving user search experience and effects, and promoting business growth. 2. Analyze user usage scenarios and behavior data, explore user needs, iterate search products, optimize search algorithms, and improve search conversion rates. 3. Work closely with the technical team to promote the innovation and implementation of search technology (especially AI), and ensure the stability and response speed of the system. 4. Pay attention to industry trends, study competitors, and formulate and implement differentiation strategies for search products.