小鹏汽车海外销售策略资深/高级经理

1.负责微信等相关产品与安卓手机厂商KA合作，推动微信与KA客户进行创新合作开展，长期维护和管理客户关系； 2.扫描分析全球硬件市场及行业动态，洞察相关行业趋势及机会，推进微信业务布局，挖掘创新平台能力； 3.根据硬件、互联网行业市场发展情况，提出合作策略和可执行方案。

1、研究目标用户群体，输出人群画像，了解用户消费习惯，通过流行趋势分析，了解最新或最热门潮流趋势，以提供商品开发方向的指导; 2、根据商品增长策略及销售目标，制定每月上新商品结构及趋势规划； 3、通过竞品定位与格局分析，结合内部商品畅滞销分析，找到机会和风险点，扬长避短，实现稳步增长； 4、定期回顾商品方案、主题等的达成效果，分析差距；根据商品增长策略及销售目标，制定商品的管理计划； 5、与上下游部门沟通协同，输出最终可落地销售增长方案； 6、负责跟进项目运作，例如广告选品、站内商品节等。

一、职位概述 小米国际互联网业务部诚聘资深高级程序化销售专家，加入海外程序化广告团队。凭借小米在智能手机的优势及 HyperOS 庞大用户群、海量 AIoT 设备连接量，我们专注于创新广告解决方案，平衡广告变现与用户体验。此岗位对公司业务增长意义重大，在提升海外广告收入方面发挥关键作用。作为高级程序化销售专家，您需要对移动广告生态有全面的了解，拥有向客户销售流量变现方案的能力。您将深度参与部门核心业务，与全球头部广告平台、DSP、AdExchanges 进行战略沟通，推动与内部运营、产品和技术的跨团队协作，以确保实现与客户的战略合作目标。 二、工作职责 1. 业务规划与拓展：对接全球头部 DSP、AdExchanges、SSP 等广告平台，制定推广小米流量变现的战略，同时与潜在客户挖掘商业合作机会，保证小米海外广告收入持续增长。 2. 客户关系管理：负责全流程商业合作，从初期拓展、签订合同，到项目落地及业务增长实现，以数据为驱动，及时沟通并跟进新的增收方案，持续推动业务增长。 3. 跨部门协作：与商业化产品与运营等内部多部门进行协作，确保客户需求及合作方案的落地。 4. 深度战略合作推进：对广告和应用生态合作伙伴负责，挖掘并推进深度战略级合作。积极探寻双方在业务模式创新、技术融合、市场拓展等方面的契合点，共同制定并执行长期合作计划，实现互利共赢，强化小米在行业内的竞争优势。 5. 市场策略优化：对行业动态敏感，收集客户反馈并及时了解市场趋势，不断完善和改进需求侧推广策略。 Job Overview: The International Internet Business Department at Xiaomi is seeking Senior Programmatic Sales Manager to join our overseas programmatic advertising team. Leveraging Xiaomi’s strengths in smartphones, the vast user base of HyperOS, and a large-scale network of AIoT devices, we aim to create innovative advertising solutions that balance monetization with a seamless user experience. This role is critical to the company's global business growth and plays a key part in driving overseas advertising revenue. As a Senior Programmatic Sales Expert, you will bring a comprehensive understanding of the mobile advertising ecosystem and a proven ability to sell traffic monetization solutions. You will work at the core of the business, leading strategic engagements with global advertising platforms, DSPs, and Ad Exchanges, while collaborating across internal teams—including operations, product, and technology—to achieve key partnership goals. Job Responsibilities: 1. Business Development and Growth - Build and maintain relationships with global DSPs, Ad Exchanges, SSPs, and other advertising platforms. - Formulate strategies to promote Xiaomi’s traffic monetization offerings and identify new business opportunities to drive continuous growth in overseas advertising revenue. 2. End-to-End Customer Management - Lead the full business lifecycle: from prospecting and deal negotiation to contract execution and performance growth. - Be data-driven—track performance, identify growth opportunities, and propose timely strategies to boost revenue. 3. Cross-functional Collaboration - Coordinate closely with internal teams, including product, operations, and engineering, to ensure seamless implementation of client requirements and partnership plans. 4. Strategic Partnership Management - Take ownership of relationships with advertising and app ecosystem partners. - Identify strategic opportunities in business model innovation, tech integration, and market expansion. - Drive long-term collaboration plans that align with mutual business goals and reinforce Xiaomi’s industry position. 5. Market Insights and Strategy Optimization - Stay abreast of industry developments and competitor strategies. - Collect customer feedback and refine demand-side promotion strategies to improve market competitiveness.

1. 全渠道营销策略设计：负责大型品牌IP年框策略，出具品牌增长和营销方案，统筹整个项目落地链路和管理、策略规划、落地执行等； 2.全链路资源整合：整合平台内外部资源，基于不同类目品牌策略，设计「品牌曝光-用户互动-销售转化」全链路路径，打造可传播Showcase；能梳理与总结项目执行经验，优化营销活动落地流程，运用产品化思维提升执行效率； 3.超级IP打造与商业化:操盘平台内大型营销节点项目，创意策略制定，深度挖掘品牌内核与用户需求，主导项目Big Idea创意方向，产出具有品牌影响力的营销主题及传播策略； 联动多市场，品牌，卖家等资源，实现IP快速破圈； 4. 数据驱动增长:数据驱动优化，基于数据分析与消费者洞察，制定精准的营销策略与方案,通过AB Test验证创意有效性或其他营销类工具，建立有效营销效果评估体系并动态优化方案。