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蚂蚁金服蚂蚁数字科技-数字科技线-Web3生态运营

社招全职3年以上运营-产品运营地点:上海 | 杭州状态:招聘

任职要求


1. 3-5年Web3生态运营经验,至少主导过2个完整项目生命周期的产品(公链/L1/L2/钱包/社区优先);
2. 深度掌握Web3增长方法论:社区运作、链上数据分析(Dune/Nansen)、CEX/DEX联合运营;
3. 拥有可验证的…
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工作职责


1. 生态基建
- 从0-1建立Web3核心资源库(KOL/开发者社区/媒体资源/高净值人群圈层等);
- 能主导头部资源及平台的市场运营侧合作;
- 搭建KOL金字塔矩阵(覆盖10万+粉丝头部意见领袖至精准垂类创作者);
- 形成Web3的“朋友圈”,影响机构、头部领袖、高净值人群等;
2. 整合爆破 
- 设计符合Web3用户增长逻辑的整合营销方案(链上任务/社区裂变/AMA矩阵);  
- 主导新项目冷启动全流程(预售造势/IDO营销/机构媒体上线联合宣发);
- 建立数据驱动的增长模型(链上地址增长/Discord留存率/社交媒体话题渗透率);
3. 阵地经营 
- 建立核心话语权阵地(Medium技术博客/Twitter话题运营/Reddit AMA体系); 
- 推动链上原生传播工具资源合作(交互式Dapp宣传页/链上成就系统/NFT营销工具);
4. 生态整合营销
- 能够结合产品发展计划和方向,独立策划制定及完成Web3产品的生态整合营销计划,并推动落地完成。
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