蚂蚁金服蚂蚁国际-CRM Marketing Manager-万里汇WorldFirst

任职要求

1. Minimum 5-year experience in marketing and minimum 3-year experience in CRM/marketing automation roles.
2. Fluency in English and Chinese (Mandarin) is required.
3. Familiarity with Salesforce Marketing Cloud or HubSpot or other marketing aut…

工作职责

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance.

Duties & Responsibilities:
1. Design, and manage CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. 
2. Create and develop strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
3. Lead and manage the internal team and agency based on OKR and performance to progress towards the objective.
4. Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, client conversions and overall campaign performance.
5. Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
6. Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.