蚂蚁金服蚂蚁国际-CRM Marketing Manager-万里汇WorldFirst

1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel

You’ll be responsible for: ● New customers onboarding and activation, existing customers retention and growth, and potential business opportunities development and incubation, via marketing and partnership resources following up and conversion, to achieve desired business objectives; ● Lead and manage your team to establish and maintain a good and solid customer relationship with new clients, mainly via tele and online channels by timely account demands serving, clients portrait collecting and analyzing, and CRM system logging; ● Regularly interact and collaborate with the cross-team to settle down customers' account relevant, BAU jobs and projects as well as ad hoc tasks completion on time.

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. ● Manage and execute CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. ● Create content, develop and execute strategies to optimize marketing automation, aiming to improve customer engagement and increase conversion rates. ● Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., ● Optimize CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. ● Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. ● Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.

The User Growth organization plans products that increase customer acquisition and engagement, developing various marketing products including CRM, Affiliate, and membership programs. [Job Responsibilities] ■ CRM Product Planning and Strategy Development (80%) Establish strategy and roadmap for CRM tools and plan key features Derive new features and improvement ideas based on market/competitive environment analysis Set data-driven KPIs and monitor performance Lead projects through collaboration with cross-functional teams including marketing, development, and data ■ CRM Operations and Continuous Improvement (20%) Review CRM marketing team requirements and incorporate features Conduct feature QA and operational improvements based on data analysis User Growth组织是策划提高客户流入、活跃度产品的部门，开发包括CRM、联盟营销、会员制等在内的多样化营销产品。 [工作内容] ■ CRM产品策划及策略制定（80%） 制定CRM工具的策略及路线图，策划主要功能 基于市场/竞争环境分析提出新功能及改进建议 设定数据驱动的KPI并监控业绩 与营销、开发、数据等跨职能团队协作，引领项目 ■ CRM运营及持续改进（20%） 审查CRM营销团队需求并反映功能 进行功能质量检查及基于数据分析的运营改进