安克创新韩国GTM
任职要求
1、市场营销、国际贸易、商业管理等相关专业本科及以上学历。 2、具备5年以上韩国或日本海外市场消费电子等行业市场进入、产品推广或销售相关经验。 有完整产品上市及市场拓展策略制定执行经验者优先。 3、具备敏锐的市场洞察力及创新思维,熟悉本地市场环境竟、消费者需求与主流销售渠道。 4、熟练使用市场调研及业务分析工具,如CRM系统、BIJ工具、Excel等。 In 5、良好的团队协作与项目管理能力,能协调各部门资源扣唯动项目实施并解决实际问题。 6、具备较强的数据分析和问题解决能力,能够独立完成消售预测、预算管理与策略优化。 7、优秀的中、英、韩三语沟通能力,能适应跨文化、多元业务沟通和海外出差。 8、适应快节奏,有自我驱动力与主动学习意愿,能快速适应公司新产品线和市场技术变化。 工作地点为深圳/长沙,可接受根据业务需要赴韩国或海外出差。
工作职责
岗位职责 1、市场分析与推广:研究韩国市场的趋势、竞争现状与目标客户,识别机会点,策划并执行Coupang、Naver等电商平台的销售策略 2、策略制定:基于深入市场调研,制定品牌及产品的市场定位、定价、推广及全渠道销售策略,管理产品全生命周期,确保产品人从上市到退市的商业成功。 3、跨部门协作:与产品、销售、运营、售后服务等团队紧密合作,组织落实GTM(Go-To-Market)战略,办调线上及线下多个渠道的产品推广与销售。 4、销售支持与培训:为销售及分销团队提供必要的市场信息息、产品培训与宣讲支持,协助提升业绩。 5、本地化与创新:针对韩国市场文化与消费者习惯,确认新产品包装、说明书、APP等,制定本地化营销计划,推动新产品与策略的创新落地。
Mission Lead end-to-end project management for XPENG’s market entry into Korea, ensuring seamless execution of Go-To-Market (GTM) strategies and accelerated brand establishment in one of Asia’s most competitive EV landscapes. Responsibilities 1. GTM Project Management: - Own the integrated project timeline spanning regulatory compliance, product homologation, network development, and launch campaigns - Synchronize cross-functional workflows (Sales/Marketing/Supply Chain/Legal) to ensure the whole project can be acted on timeline 2. Regulatory Certification: - work with HQ to drive KC certification (Korea Certification), KMVSS (Vehicle Safety Standards), and EV subsidy approvals ahead of market debut. - Partner with GR team to preempt policy shifts 3. Business System Building: - work with HQ to develop an overall product/marketing/network strategy for Korea market - Steer dealer partner onboarding 4. Cross-regional Collaboration: - Run weekly meeting with China HQ to unblock bottlenecks - Deliver executive briefings on market-entry critical paths
1，对韩国手机市场，用户需求，客户，渠道，竟品等的洞察与分析 2，制定手机产品的操盘策略，包含产品选择，定价，渠道选择，销售模式，市场推广计划等 3，拉通4P，与销售，产品，市场零售写作，确保产品的顺利上市，销售和推广 4，管理产品生命周期，策划产品的发布发售，促销活动和产品清尾退市等一系列工作，为产品的销量、销售额和利润等经营指标负责 5. 负责低端，中端，高端，POCO 各产品线的GTM 工作及计划PSI管理
• 品策略）确定和完善相关策略。 • 对各个团队施加积极影响以协调资源和方向，与高管级利益相关方建立良好的关系。 • 在整个 Google 范围内与亚太地区 (APAC) 和全球的市场推广 (GTM) 团队协作，以便在大中华区和韩国落实全球/地区最佳实践。 • 通过多种方案解决问题，找出并消除潜在障碍。 • 负责一个业务领域，并担任主题专家。
1.Provide technical support in the sales process, including product introduction, demand analysis, solution design, PoC support, product testing, and draft technical proposal or related technical documentation to support the sales process. Responsibility also includes project status updates, risk analysis through PoC and customer feedback. 2.Support for project delivery of SenseTime AI solutions and provide development guidance to customers and partners in the process of system integration. 3.Ad-hoc technical support and help trouble shooting to solve technical issues, via efficient internal communication with remote R&D teams. 4.Train and guide customers to utilize SenseTime solutions to meet their requirements. Provide feedbacks to product and R&D team to help continual iterations. 5.Support for after sales request and optimize related workflow with HQ A/S team to complete local after sales service for local customers.