拼多多KOL市场营销
任职要求
1.本科及以上学历，1年及以上工作经历，用户增长经验优先；
2.对时尚趋势、流行元素、文化圈层有深刻的理解，有Marketing相关经验优先；
3.内容判断力…工作职责
1．负责KOL市场营销工作，挖掘媒体平台的达人资源和价值，依据增长目标、负责达人营销工作； 2．负责依据用户情况，挖掘产品亮点，创作相关内容及独立把控内容质量，为转化效果负责； 3．通过系统化分析和产品卖点洞察，持续优化内容策略，提升数据效果； 4．熟悉增长方法论，了解各大社媒平台，能不断输出创意和玩法，推动落地，持续优化迭代。
协助欧洲市场Influencer marketing的策略制定与执行落地，包括KOL策略制定、名单整理、合作沟通、内容生产跟进等 协助收集和整理创作者内容素材，用于内部复盘及二次传播 支持长期合作网红及阶段性 campaign 的日常对接工作 配合团队完成其他与内容营销和网红营销相关的市场支持工作
We are seeking interns who can assist the JAPAC marketing team with KOL&KOC management in key regions such as Australia and Southeast Asia. - Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in local market to ensure our approaches remain innovative and culturally relevant. - Collaborate with team to integrate influencer marketing with broader campaigns and goals.
面向市场：韩国/日本/马来西亚/泰国/德国/法国/西班牙/意大利/捷克/波兰/土耳其 校招岗位：我们希望你拿到校招offer后可以提前实习，26年3月内到岗优先，时间无法满足要求的同学请谨慎投递～ 我们会在收到简历后的4个工作日内进行评估，评估通过后会电话与你联系，注意保持电话畅通～投递截止时间25年12月31日。 - Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in the local market to ensure our approaches remain innovative and culturally relevant. - Collaborate with teams to integrate influencer marketing with broader campaigns and goals.
面向市场：韩国/日本/马来西亚/泰国/德国/法国/西班牙/意大利/捷克/波兰/土耳其 实习岗位：岗位职责与市场管培生-亚太/欧洲KOL方向基本一致。实习生将完整参与到KOL campaign中，积累真实项目经验。投递需在简历中附上“最快到岗时间、每周出勤天数、实习月数”（如一周内到岗、每周5天、3个月）。 我们会在收到简历后的4个工作日内进行评估，评估通过后会电话与你联系，注意保持电话畅通～ - Identify, recruit, and manage relationships with influencers across multiple channels, ensuring alignment with our brand values and target demographics. - Spearhead influencer collaboration execution, including negotiating contracts, coordinating content creation, and analyzing performance. - Monitor trends in the local market to ensure our approaches remain innovative and culturally relevant. - Collaborate with teams to integrate influencer marketing with broader campaigns and goals.