美团商品运营岗

用户方向 1.通过数据分析构建用户画像，分析用户交易行为及用户旅程，挖掘trade-in, trade-across, trade-up的驱动因素及转化路径； 2.设计因果推断实验（如A/B测试、双重差分法），量化促销活动、定价策略对用户消费、用户增长的影响，评估广告渠道ROI优化投放策略； 3.构建用户分层模型，识别高价值消费人群，输出定向运营策略（如精准发券、商品推荐），制定留存策略； 4.研究用户生命周期内的消费习惯，结合消费者心理学理论，优化“人-货”匹配效率，提升用户ARPU值。

该岗位隶属于阿里国际旗下东南亚电商业务Lazada，岗位主要为印尼苏门答腊区域的用户规模和GMV负责。 1、营销活动：能够结合区域商品特征设计有效的营销玩法或者促销活动，拉动买家数和GMV规模的增长 2、成交效率优化：为用户的成交转化负责，通过梳理该区域用户在APP上的流量分发和浏览路径，合理分流各导购场域的目标用户，优化各环节承接效率，有效提升购买转化率； 3、货盘组织：理解区域用户需求和供给特征，定义主要货盘结构和价格定位，推动行业和招商团队完成定义的货盘结构供给，以此建立平台在该区域的用户心智；

Team and Role Introduction: 业务归属于阿里国际数字商业集团，该岗位负责Lazada互动游戏类（电商环境）产品的规划和设计，实现业务增长，为业务的用户规模、留存和活跃度负责； Responsibilities: 1、负责设计有效的产品功能，链路涉及C端用户玩法、数值设计、奖品供给（商品招选搭投），最终在用户侧建立完整的业务参与动线和参与生命周期，能接住新用户，能活跃老用户，提升整个业务的认可度和粘性； 2、通过用户和数据挖掘产品需求，持续提升平台能提供的用户价值； 3、结合自身业务特征和目标与其他业务建立良好的产品化合作机制，助力业务目标实现； 4、协同开发、运营等各内外部协作方，整合资源并统一相关方的前进方向，保障产品进展和实施落地； 5、总结各产品功能或业务阶段性进展，形成完整的业务分析和判断，能够向团队和协作方输出结论并取得一致；

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。