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美团KSA 商家营销策略运营

社招全职3年以上Keeta地点:利雅得状态:招聘

任职要求


1.Bachelor's degree or above, with 3 years or more of experience in internet marketing activities.
2.Strong data analysis skills and keen market insight, with a sense of innovation (exploring new cooperation models in line with hot topics).
3.Rich experience in event planning and project management, with experience in large-scale integrated marketing campaigns preferred.
4.Clear logical thinking, excellent expression skills, and cross-departmental communication abilities.
1.本科及以上学历,3年及以上互联网营销活动相关经验;
2.有较强的数据分析及敏锐的市场洞察能力,具备创新意识(结合热点探索更多合作新模式);
3.具有丰富活动策划经验、项目管理经验,有大型整合营销活动项目落地经验更优;
4.逻辑思维清晰,具备出色的表达能力及跨部门沟通能力;

工作职责


1.Marketing Strategy Development: Centered around business objectives, comprehensively evaluate merchant operations and platform revenue, and develop merchant marketing strategies to leverage high-quality supply and subsidy resource investment from merchants, all while making rational use of resources.
2.Marketing Innovation: Based on user needs and supply conditions, integrate internal and external traffic, subsidies, and marketing product tool capabilities to innovate marketing activity formats for different groups and scenarios.
3.Marketing Project Management: Coordinate all aspects including market, product, and user operations to efficiently execute and review marketing activity plans, output benchmark cases and methodologies for reference, and empower the sales team.
1.营销策略制定:围绕业务目标,在合理利用资源的情况下综合评估商家经营和平台收益,制定商家营销策略,撬动商家优质供给和补贴资源投入;
2.营销玩法创新:基于用户需求和供给情况,针对不同人群和场景,整合端内外流量、补贴等资源,以及营销产品工具能力,创新营销活动玩法;
3.营销项目管理:全面协调市场、产品、用户运营等各环节,高效统筹营销活动方案落地和复盘,输出可借鉴的标杆案例和方法论,赋能销售团队;
包括英文材料
学历+
数据分析+
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