美团Keeta-资深策略分析专家-Qatar
任职要求
1.至少6年以上工作经验，用户分析、策略分析等方面的工作经验优先，数学、统计学、商业分析或商科相关专业背景优先。 2.能自主通过对数据的分析发现业务问题，有寻找策略并协同各方推进试点落地的经验； 3.具有独立思考、逻辑清晰、快速学习能力、极强的好奇心和执行力，能够有条理地呈现工作产出； 4.掌握SQL专业数据分析工具，熟练使用各种常见办公软件。 1.6 years of work experience, preferably in business analysis, strategic analysis, or related fields. A degree in Mathematics, Statistics, Business Analytics, Business Administration, or a related field is preferred. 2.Ability to independently identify business issues through data analysis and collaborate cross-functionally to design and pilot solutions. 3.Strong critical thinking, logical reasoning, fast-learning capabilities, curiosity, and execution skills. Ability to present work outputs in a structured manner. 4.Proficiency in SQL and common office software. 具备以下条件优先 1.有大量从0到1的开创性工作，能充分发挥人的创造性，发展机会充足； 2.能够全方位了解外卖业务模式，有足够的空间，策略分析产出能对业务发展产生明显而有力的影响； 3.团队气氛好，学习成长型团队。 1.Opportunities to lead groundbreaking, 0-to-1 initiatives that leverage creativity and innovation. 2.Gain comprehensive exposure to the food delivery business model, with significant influence on strategy development and business growth. 3.Collaborative, positive team culture focused on learning and growth.
工作职责
围绕用户侧业务目标，利用专业的数据分析及市场研究，赋能、支持业务策略的不断发展迭代，推动用户运营目标达成，具体工作包括但不限于： 1.围绕用户侧业务目标，结合用户分析指标体系，深入分析业务核心驱动因素，清晰地定位出业务问题，为经营改善提供有力的策略建议； 2.负责月度规划目标及补贴策略制定，并针对业务执行策略效果监测、评估执行效果，推动业务目标达成； 3.围绕业务经营机会点启动专项分析，输出有洞察力的分析报告，推动认知迭代、辅助经营决策。 Utilize professional data analysis and market research to support and empower the achievement of user-side business objectives, driving the iteration of business strategies and the attainment of user operation goals. Key tasks include but are not limited to: 1.Conduct in-depth analysis of core business drivers based on user-side objectives and analytical frameworks, identify critical business issues, and provide actionable strategic recommendations for operational improvements. 2.Responsible for setting monthly planning goals and subsidy strategies, monitor and evaluate execution effectiveness, and drive business goal attainment. 3.Lead specialized analyses on business opportunities, deliver insightful reports to iterate organizational understanding and support decision-making.
1.Responsible for Keeta delivery dispatch scene optimization and operation，Including supply-demand matching, delivery area optimization, route planning, etc，optimize delivery efficiency and experience to promote order growth； 2.Able to actively use various analysis methods, combined with the understanding of the business, to propose creative business optimization solutions. Including strategy operation plans, product iteration ideas and business model optimization solutions； 3.Think about the existing dispatch strategy, monitor key indicators, and empower local operations; 1.负责 Keeta配送调度场景优化和运营工作，包括供需匹配、配送区域优化、路径规划等，优化配送效率及体验促进订单规模增长； 2.能够主动使用各种分析方法，结合对于业务的认知，提出创造性的业务优化方案，包括但不限于策略运营方案、产品迭代思路及业务模式优化方案； 3.对现有的调度策略进行思考，监控关键指标，赋能本地运营;
1.负责制定和执行新国家老客补贴策略，通过精细化管理提升用户活跃度和留存率，达成实付交易额增长，补贴效率优化的业务目标； 2.负责分析用户数据，挖掘用户需求和行为特征，提炼用户决策逻辑，为产品优化和用户运营提供数据支持； 3.研究竞争对手的用户运营策略，制定相应的竞争对策，提升公司在市场中的竞争力； 4.与产品、市场等相关部门密切合作，协调各方资源，推动运营策略落地。
1、服务于新市场用户场景心智份额的抢夺，制定用户运营计划，为场景订单渗透负责，运营手段包括但不限于品类运营、场景运营、营销玩法； 2、通过行业分析和用户需求识别，发现运营机会点，探索适配本地市场的创新活动玩法，推动相关营销产品工具的功能更新与迭代； 3、负责营销活动的效果跟踪和分析迭代，及时调整活动运营策略，保障核心指标达成； 4、把控和产出富有洞察的营销创意，实践更多品效合一的打法和爆款案例； 5、协调市场、B端、配送、产品资源，高效落地执行，为项目执行结果负责。 1.Develop user frequency operation strategies, and oversee the order penetration in these scenarios. Our operational tactics are diverse and include, but are not limited to, category campaign, scenario operation, and marketing game play; 2.Identify operation opportunities through market analysis and user demand identification, devise innovative marketing strategies tailored to the local market, and continually update and improve our marketing tools; 3.Track and analyze the effectiveness of our marketing campaigns, adjusting our operational strategies as needed to ensure meeting our key target; 4.Generate insightful marketing ideas, and create popular case studies; 5.Coordinate with Marketing, B-end, D-end, and product teams to ensure efficient implementation and take responsibility for the outcomes of our projects.
1. 用户运营，负责Keeta活动营销方向，为平台扩大增量流量，提升订单规模，帮助平台实现周期性订单峰值。 2. 有丰富的项目经验，能够通过行业分析和用户需求识别，发现运营机会点，从0到1制定活动营销方案、用户策略、传播节奏等，打造爆款案例，建立用户长线认知，并实现业务目标。 3. 逻辑思维强，有较强的数据能力，追踪营销活动效果，及时调整迭代，确保目标达成。 4. 跨部门协作能力强，能够协同市场、B端、配送、产品资源，高效落地执行，为活动目标结果负责。