美团[MKT | Creative] Copywriting Content Specialist

1. Understand CXMT Company Strategy , DRAM Product, Marketing Strategy, Industry Trend. 2. Collect competitor activities/ marketing trend /Management set maker's information ( TAM & M/S,) and customer requirements, provide marketing analysis report. 3. Work out plan MKT Biz Strategy to Expand CXMT M/S , coordinate resources and support for Segment Biz Expanding Including : Pricing Strategy / Production Strategy /Key Products/Customers Engagement . 4. Support Sales Biz promotion activities and events On Customers, Build the relationship with customers. 5. Analysis Short/Med Term Demand Supply trend & Profit Improvement.

1.内容优化与对接:能独立完成脚本审核优化; 2.竞品/平台爆款跟踪:即时关注竞品/平台爆款,并借鉴复用; 3.爆款拆解:挖掘用户痛点、抖音黄金7s,不断优化传播内容,提升爆款率; 4.评论区风控维护;

1.推品出图:根据需求产出匹配的素材图; 2.推品美工:出图后,按照红书风格、爆款笔记风格,做图片/视频美化剪辑处理;

1.KOC筛选&BD洽谈; 2.预算范围内,按要求完成KOC拓展及合作目标; 3.完成费用结算、发票跟进、费用报销等流程事项。