美团【2025秋招】应届-商业分析-多哈-Keeta-Business Analysis and Strategy-2
1. Conduct user research to understand user behavior and preference towards different kinds of user growth programs.2. Generate qualitative insights reports, to provide suggestions and input for user operation and branding team's stratregy.
1. Analyze user behavior, campaign performance, and market standards to derive actionable insights that drive campaign strategy and innovation. 2. Collaborate with Specialists and Managers to ensure accurate and timely delivery of campaign elements, including coupon creation, communication journey setup, message creation (via WhatsApp, push notifications, SMS, etc.), and landing page development. 3. Monitor campaign KPIs, producing comprehensive performance reports for business stakeholders to inform decision-making and strategy refinement. 4. Identify potential issues and recommend tactical interventions during campaign execution to maintain alignment with objectives and enhance outcomes. 5. Document key learnings from campaigns and contribute to the development of process improvements and the creation of strategic playbooks.
1.Support daily user lifecycle operations across acquisition, activation, retention, and reactivation.2.Analyze user behavior data (order frequency, drop-off patterns, segment migration) and identify growth levers.3.Localize global campaigns based on user insights and cultural nuances.4.Assist in coupon strategy, promo design, and incentive budgeting to balance growth and ROI.5.Collaborate with product and CRM teams to optimize push, email, and in-app communication strategies.6.Design and manage A/B tests, reporting key metrics and learnings to stakeholders.7.Monitor competitor promotions and adjust user playbooks accordingly.
1. Collaborate with regional team on capacity schdueling management and attendance performance, leverage partner feedback loops to enhance goal-setting precision and operational feasibility.2. Lead end-to-end execution of capacity scheduling targets, monitor and analyze partners performance,and help drive corrective actions for underperforming partners and areas.3. Design and optimize synchronization and interaction processes with local team to enhance operational efficiency.