美团Keeta-Qatar-物流商管实习生
任职要求
在读大学生,本科及以上学历,专业不限。
具备良好的数据分析能力,熟练使用 SQL。英语CET-6级以上…工作职责
1.数据分析:日常数据监控和协助分析项目相关数据,支持完成分析报告,为决策提供支持,快速走入业务视角。 2.策略与项目跟进:协助跟踪项目进度,协调内部沟通,支持策略制定及确保项目按计划推进。 3.日常工作支持:协助团队完成数据统计、市场调研等日常运营工作。
1. 负责地区所有商家物料的采购规划、跟踪和交付,确保业务所需的所有物料准确、及时、安全地交付。 2. 与业务紧密合作,预测物料需求,建立有效的机制、应急计划,以确保业务顺利运营。 3. 建立标准化的物料采购流程,不断优化交付时间和采购成本,同时确保质量。
1. Data Analysis: Assist in collecting, organizing, and analyzing project-related data, and generate preliminary analysis reports to support decision-making. 2. Project Follow-up: Assist in tracking project progress, coordinating internal communication to ensure projects proceed as planned. 3. Daily Work Support: Assist the team in document sorting, data statistics, information collection, and other daily operational work.
1.User Research: Deeply understand the local user needs, consumption habits, behavior preferences, etc. in Qatar. Regularly collect user feedback through various methods such as questionnaires, user interviews, and focus groups, analyze data, and provide a strong basis for the company's product optimization, service improvement, and strategy formulation. 2.Growth Strategy Formulation and Execution: Develop and execute user growth strategies that are in line with the Qatari market based on research results and business goals. This includes but is not limited to strategies for new user acquisition, old user retention and activation, and improvement of user lifetime value. Plan and implement strategies to achieve continuous growth in the number of users and user activity. 3.User Reach Strategy: Plan and execute personalized reach plans for different user groups to increase message open rates, click - through rates, and conversion rates. Use multiple channels such as SMS, Push messages, and in - station messages. Combine user behavior data and user portraits to accurately push content that meets users' interests and needs, and enhance user interaction with the platform. 4.Marketing Activity Strategy: Be responsible for planning, organizing, and implementing various online and offline marketing activities, such as festival promotions, exclusive activities for new users, and user feedback activities, to enhance brand awareness and user participation. Track and analyze the effectiveness of activities throughout the process. Optimize and adjust activity strategies in a timely manner based on data feedback to ensure the achievement of activity goals and effectively increase the platform's GMV.
1. Formulate and implement marketing and brand promotion plans to increase brand awareness and market share. 2. Plan and organize brand communication activities, including but not limited to online and offline activities, cross-industry cooperation, integrated marketing activities, etc. 3. Manage the work progress and performance of relevant project members and external collaborative teams to ensure the achievement of project goals. 4. Work with the operation, sales and product teams to formulate marketing plans to support the improvement of sales performance. 1.制定并执行市场营销和品牌推广计划,提高品牌在地知名度和市场份额。 2.策划和组织品牌传播活动,包括但不限于线上线下活动、异业合作,整合营销活动等。 3.管理相关项目成员及外部协同团队的工作进度和绩效,确保项目目标的达成。 4.与运营、销售、产品团队合作,制定营销方案,支持销售业绩的提升。