美团Marketing Manager / Assistant Marketing Manager

任职要求

• Bachelor’s degree in marketing, business, or a related field.
• A minimum of 5 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.
• Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
• Experience in establishing and managing partnerships with restaurants or similar stakeholders.
• Ability to adapt quickly to changing market conditions and customer needs.
• Strong can-do …

工作职责

• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets.
• Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design.
• Identify and establish strategic partnerships with restaurants to create joint promotion opportunities.
• Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization.
• Manage marketing budgets effectively to ensure optimal resource allocation.
• Stay informed about industry developments and best practices to foster continuous improvement and innovation.
• Leverage AI tools (e.g., Copilot, ChatGPT, or internal AI platforms) to accelerate campaign ideation, content creation, and performance analysis — driving efficiency across the full marketing workflow and promoting AI adoption within the team.