小米小米汽车-资深产品经理-汽车APP
任职要求
1. 本科以上学历,6年以上互联网C端产品构架与业务规划经验,有运营经验; 2. 不要求车企经历; 3. 拥有不同互联网业务领域经验,不限于:工具、电商、本地生活、…
工作职责
1. 负责小米汽车APP 交易链路的产品策划与管理:线索->试驾->销售->下定->交付->售后服务; 2. 负责小米汽车APP用户运营向的产品策划与管理:社区、社群、会员体系(含积分&成长体系); 3. 负责产品团队管理工作,和上下游团队紧密合作,主导、协同跨部门合作项目。
1. 制定小米汽车APP整体流量和用户运营策略; 2. 负责小米汽车APP社区用户原创内容以及官方原创内容策划推广; 3. 负责汽车商城商品运营,制定相关营销策略; 4. 搭建汽车用户生命周期体系,实现用户的分层管理,能根据数据洞察用户的核心本质需求,并提出针对性的运营方案及产品功能需求; 5. 负责运营团队管理工作,和上下游团队紧密合作,主导、协同跨部门合作项目。
工作范围 The scope of work 1. 梳理和优化人机工程相关流程并落实执行层面 Caculate and detail Ergo Standard and implement to daily work 2. 深度参与具体项目,决策和平衡人机工程相关问题,负责和造型及其他子系统等部门的重要沟通 Deep join in Project Process , Communicate with design and other ENG Dept to figure out solutions for excellet Ergo performance 3. 优化人机设计指导标准,合理设定HVI 相关项目目标 Set Project key dimension targets and make Ergo Best Practice Standard 4. 计划管理各项人机相关评估活动 Organize physical evaluation on buck or benckmark during every project 5. 参与人机工程相关的创新活动,对新技术新系统或创新方案进行可行性调研 Join in more Innovative Program and acticity 主要工作职责 Major responsibilities 1. 细化和优化人机工程工作流程(包含项目全生命周期各阶段) Detail Ergo working process ; track and drive deep in every project milestone 2. 参与设定整车乘员空间相关尺寸的目标设定,项目前期设定VTS目标并后期跟踪状态。 Set targets in key dimensions , including roomness ,volume , VTS.... and track status during Project 3. 根据各区域人体尺寸和习惯差异化,指导团队优化和更新人机工程操作舒适性相关标准和设计指导,设定合理人机工程推荐范围。 Caculate reasonable Ergo criteria based on different Body size for visblity ,operation .... in cabin environment 4. 协调解决人机工程相关问题,代表人机工程参与主要项目评审会议。 Responsible and track for Ergo issues , represent points in Project review meeting 5. 组织计划竞争车型评估、项目样车BUCK评估、人机相关样件评估、座椅舒适性评估和背光评估等 Organize for benchmark review , Buck review for cabin comfortable experience 6. 参与架构/舱室创新研究活动,编写创新专利 More active in innvation Program and Patent 7. 建立和优化整车关键尺寸/人机工程数据库 Build vechile dimensions and Ergo Best Practice database 8. 协助团队能力梯度建设,带教新员工 Assistant to lead team members to build excellent working enviroment 绩效标准 Performance standards 1. 合理设定业务VAU目标,并按时跟踪状态,及时上报问题并积极参与问题方案解决。 Set VAU targets , keep tracking , report results 2. 带领团队根据团队按时准确递交项目递交物,包括假人模型、典型断面、limit zone等 Lead team to submit delivers ( criteria , typical section ,limit zone.....) on time 3. 将VTS、储物空间、视觉舒适性等最终状态优化到满足要求或项目可接受程度 All VTS , volume ,visibility or cabin enviroment dimensions need to meet targets or meet Project algined targets 4. 了解技术领域动态,牵头归纳和制定公司人机工程相关设计指导 Know about lastest Egro requirements and apply to Project
1、收集客户用车指南产品需求,基于需求编制任务书,引导团队编制用车指南\用车视频\用车小技巧产品; 2、负责用车指南物料运营及调用渠道,含门店展播、APP指南、大屏展示、语音调用等; 3、收集客户意见,持续迭代物料改进; 4、负责服务板块新车项目管理工作,参与硬件OTA需求可行性评估及推进落地,增加门店精品种类及门店产值。
1、负责各国经营预算的收集编制并分析评估预算合理性,搭建和优化财务模型,编制中长期规划、年度及季度滚动预算;支持业务预算申请及审核,滚动跟进预算执行情况; 2、深入了解各国各经营模式营销全流程并参与流程优化,识别、预见各类风险,提出预防风险的措施和解决方案,满足合规,提升运营效率; 3、参与各国新能源汽车行业及竞品分析,从财务分析角度对产品定价、商务政策、市场推广等提出有效意见,制定投入产出指标,跟进落实执行及目标达成情况; 4、对重点费用项进行复盘,定期出具多维度经营分析数据及业务运营情况报告;包括市场竞争态势、目标达成状况、预算执行进度等,识别业务痛点及降本点,输出建议方案,推动业务优化; 5、负责及时支持解决各国一线运营问题,包含收款、付款、系统等,制定短期、长期解决方案并落实执行; 6、支持业务线财务数据信息化建设,推进业财融合,提升数据自动化和分析效率; 7、协调财、税、法及其他集团内部门,为解决业务问题找到合适解决方案。 What You’ll do for us: 1. Responsible for collecting, compiling, analyzing and evaluating the rationality of operating budgets, preparing medium - and long-term plans, annual and quarterly rolling budgets; Support business budget application and review, and follow up on budget execution on a rolling basis; 2. Deeply understand the entire marketing process of various business models and participate in process optimization, identify and anticipate various risks, propose measures and solutions to prevent risks, aim at meeting compliance requirement andimproving business operational efficiency from the dual perspectives of financial compliance and process efficiency; 3. Participate in the analysis of the new EV car industry and competitors, provide effective opinions on product pricing, business policies, VME policies, and market promotion policies, formulate various VME policies and market cost input-output indicators, follow up on implementation and goal achievement; 4. Review key expense items and regularly provide multidimensional business analysis data and business operation reports; Including but not limited to market competition situation, target achievement status, budget execution progress, etc., identify business pain points and cost reduction points, output suggested solutions, and promote business optimization; 5. Responsible for timely support and resolution of frontline operational issues, including but not limited to AR collection, payment, system, etc., formulating short-term and long-term solutions and implementing them; 6. Support the informationization construction of financial data in business lines, promote the integration of business and finance, and improve data automation and analysis efficiency; 7. Coordinate finance, taxation, law, and other internal departments of the group to find suitable solutions to business problems.