影石市场管培生-品牌合作推广方向-2026

任职要求

Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- Interest in partnership marketing, brand IP, and influencer/ambassador management.
- Excellent relationship-building, negotiation, and communication skills.
- Creative, entrepreneurial mindset with an eye for identifying mutually beneficial opportunities.
- Strong organizational and project management abilities.

工作职责

市场管培生介绍：
本岗位是市场管培生专项，旨在培养市场复合型人才和专家型人才。学生入职后会先从某个具体的方向开始历练1~2年，2年后会推动部分优秀人才进行轮岗（可以选择继续深耕本领域-成长为专家，也可以选择转岗到跨岗位/跨部门/跨区域-成长为管理者）。为了方便学生根据自己的兴趣特长选择起点岗位，我们罗列了若干个具体的方向，请慎重选择自己感兴趣的方向。

具体岗位方向介绍：品牌合作推广方向
Overview
This trainee opportunity is centered on building brand value through collaborations, advocacy, and partnerships. The focus will be on managing ambassador programs, building brand alliances, acquiring and leveraging IP, and leading initiatives to acquire new users and drive brand advocacy.

Key Responsibilities
- Identify, negotiate, and coordinate with potential brand partners, ambassadors, and influencers to enhance brand reputation and reach.
- Support the development and execution of partnership strategies, including co-branded campaigns, product collaborations, and joint activations.
- Collaborate with internal creative and legal teams to manage brand IP development, ensuring creations are on-brand and legally sound.
- Manage and grow brand advocacy programs aimed at acquiring new users and nurturing advocates into community leaders.
- Analyze the impact of collaborations and advocacy programs through KPIs and consumer feedback, recommending improvements.
- Contribute to the ideation and rollout of new user acquisition initiatives, with a focus on engagement and loyalty.
- Create guidelines and toolkits for consistent and effective external collaborations and ambassador engagement.