飞猪旅行飞猪-整合营销专家/Marketing Campaign Manager-韩国市场

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.

1.依据合作渠道以及节假日节点，独立完成韩国市场全年营销计划的策划与落地执行工作。深入剖析合作渠道的特点与优势，精准把握节假日期间韩国市场的消费趋势，制定出贴合市场需求且具有高度可行性的营销方案，确保营销活动能够在合作渠道高效推进，达成预期目标。 2.凭借对韩国当地用户的深入洞察以及对市场动态的敏锐感知，结合实时热点打造旅行场景的营销爆点。 3.充分整合合作渠道域内资源以及新媒体推广资源，提高营销活动的效果和转化率。与合作渠道建立紧密的合作关系，优化资源配置，确保在渠道内实现精准推广；同时，熟练运用新媒体平台的传播特性，制定创新的新媒体推广策略，吸引目标用户参与营销活动，实现从曝光到转化的高效提升。 4.积极开展跨职能团队合作，确保营销活动高质量、有影响力且高效完成。与产品研发、运营、客服等多个职能团队密切沟通协作，从产品设计、活动执行、用户服务等各个环节入手，共同打造出具有高品质和广泛影响力的营销活动，保证活动能够按时、按质完成，实现预期的营销效果。 Role and Responsibilities including but not limited to: 1.Independently implement and localize annual marketing campaign calendar for Korean market focus on holidays and seasonal events, ensure that marketing activities are efficiently promoted through partner channels and achieve expected objectives. 2.Plan and execute high-impact events by leveraging deep insights on market trends.Conduct in-depth analysis of channel partners and accurately identify key holiday consumer trends and formulate highly actionable marketing solutions aligned with market demand. 3.Develop social media strategy to maximize the effectiveness and conversion rate of marketing campaigns. Establish strong partnerships with channel partners and optimize resource allocation, efficiently improve performance from exposure to conversion. 4.Work closely with cross-functional teams including product development, technical team, operations, customer service to amplify marketing efforts.

1. 负责策划、统筹并执行中国与全球市场联动的整合营销项目，贯穿线上+线下场景，包括海外平台来华招商会、海外生态及客户来中国的各类交流活动，以及中国企业/品牌赴海外参展、考察和客户交流的策划及落地。 2. 通过推动中国客户“走出去”与海外资源“引进来”，打造国际化、双向互动的营销标杆项目，强化万里汇有全球化资源优势的品牌心智。 3. 3. 与海外团队及不同国家、不同市场的客户、合作伙伴保持密切沟通，推动资源整合与跨境合作，确保活动流程、客户体验及品牌价值的高效传递，同时拓展海外华人社群。 4. 统筹活动的内容规划、物料设计、预算把控、供应商和嘉宾管理，保障活动落地质量与业务转化效果。 5. 收集并分析活动数据和客户反馈，不断优化沟通及执行方案，提升活动影响力和客户满意度。 6. 与市场部及公司内其他团队紧密协作，推动市场推广与品牌战略目标落地。 7. 关注并吸纳海外市场最新动态，为公司提供国际市场前沿信息及业务创新建议。

1.针对文旅商家（包括酒店、景区、航司、旅行社等旅游主体）的商户经营痛点，输出商户活动营销策略，策划整体品牌策略和营销规划，并协同相关方落地。 2.基于对行业、业务和商户的理解，提炼面向文旅类商家的价值主张。 3.针对B端沟通场域，撰写高层演讲内容和品牌相关创意文案。 4.整合行业生态资源，促进商户活动营销在内容上具备深度。