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京东京东MALL运营岗(总部用户运营)

社招全职3-5年用户运营岗地点:江苏状态:招聘

任职要求


1.本科及以上学历,3-5年以上用户运营或用户增长工作经验;
2.具备成体系的用户运营能力,有成功运营增长经验案例;
3.优秀的沟通表达能力,擅长跨部门沟通, 能快速有效获取信息、推动合作;
4.能独立思考并主动推动项目,使用创造性方法解…
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工作职责


1.用户产品运营:通过用户调研、数据挖掘等手段,持续跟踪用户需求,搭建用户分层运营模型,制定运营策略,结合业务增长需求制定不同人群的精细化运营计划,搭建不同的玩法、场景、工具,延长用户生命周期并沉淀方法论;
2.用户生命周期管理:围绕门店用户健康度,持续不断输出合理运营方案和触达策略,包括门店渗透率提升、新客占比提升、流失召回,对策略落地效果精准衡量及复盘;
3.用户数据管理:研究超星相关用户数据,通过对用户消费习惯、购买力、行为等数据的分析,结合线下业务场景,建立用户心智,优化门店场景体验。
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