携程活动策划运营专员/Senior Partnership Campaign Specialist(MJ025164)
任职要求
Bachelor's degree or above.Proven campaign management experience, preferably in e-commerce or digital marketing.Strong understanding of promotional mechanics and customer behavior.Experience with landing page creation and content management.Excellent project management and communication skills.Strong analytical and problem-solving skills.
工作职责
设计和建立活动机制,包括折扣结构、促销规则和奖励系统,以最大化客户参与度和销售额。计划、实施和监控促销活动,从开始到结束,确保及时和成功的交付。与产品、供应和营销团队合作,定义并传达清晰、有吸引力的卖点,突出每个活动的价值主张。就通过活动驱动的用户生命周期价值优化提供建议。分析活动表现数据,以识别趋势、洞察和改进机会。监控和报告关键绩效指标(KPIs)和指标,以评估活动效果。进行市场研究,了解行业趋势、竞争格局和客户偏好。管理活动预算,确保资源的成本效益分配。不断测试和优化活动策略,以最大化投资回报率(ROI)。根据需要与外部合作伙伴和供应商协调,以增强活动的覆盖面和影响力。及时了解最新的数字营销技术和最佳实践。 We are looking for a Campaign Manager to lead the planning, execution, and optimization of promotional campaigns for Partnership & Affliates Channel. You will be responsible for campaign mechanism setup, defining key selling points, building and maintaining landing pages, and managing inventory to ensure campaign success. Design and establish event mechanisms, including discount structures, promotion rules, and reward systems, to maximize customer engagement and sales.Plan, implement, and monitor promotional campaigns from inception to completion, ensuring timely and successful delivery.Work with product, supply and marketing teams to define and communicate clear, compelling selling points that highlight the value proposition of each campaign.Advise on lifetime value optimisation of users driven by campaigns. Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Monitor and report on key performance indicators (KPIs) and metrics to assess campaign effectiveness.Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.Manage campaign budgets, ensuring cost-effective allocation of resources.Continuously test and refine campaign strategies to maximize return on investment (ROI)Coordinate with external partners and vendors as needed to enhance campaign reach and impact.Stay up-to-date with the latest digital marketing technologies and best practices.

美图职能团队涵盖PMO、采购、品牌、公关、政府关系、企业发展、投资者关系、财务、法务、人力资源及行政运营等多个专业领域。我们通过高效的体系协同与资源整合,构建温暖敏捷的组织氛围,为业务团队提供坚实支持,共同护航公司稳步前行。 Our Corporate Functions team spans PMO, Finance, Legal, HRand more. We foster an agile, supportive workplace througheffective collaboration and system optimization, providing solidbacking for business teams and steering the company forward. 岗位名称:高级行政专员(讲解接待方向) 地点:厦门 岗位职责: ●中文/英文讲解服务,介绍美图全系列产品、企业发展与战略,操作演示各类功能,传递美图文化,与客户交流互动 ●负责来访客户的接待及动线策划(参观路线/会场布置/用餐支持/伴手礼等)主持引导参观路线,落地会议及活动现场,灵活处理现场突发情况 ●负责接待日常管理(如台账、费用、物资物料等),做好流程的持续完善、相关人员培训,提升接待整体水平 ●完成部门内英文相关翻译工作支持 ●负责该楼层前台事务性工作(访客接待、环境卫生、绿植、办公用品领用等) ●根据节点完成上级交代的其他行政模块相关事宜

专员(2025): 1、游戏内活动策划,协调制定版本商业化内容,规划和配置游戏活动,追踪活动效果; 2、对游戏日常数据进行分析与统计、对核心数据进行收集与分析,并以此为依据规划后续内容; 3、负责与研发各部门沟通协调功能开发、活动配置、版本规划等事务,保证功能活动的最终落地效果,并对数据负责; 4、监控游戏运营状态,处理各种突发事件。 专员
1、针对用户,策划运营活动并落地执行;定期汇总数据以及更新数据为后续活动和复盘做强指引; 2、了解市场玩法以及3c竞品的市场玩法 3、对于Mall的活动节点玩法有所了解,能迅速了解mall的玩法规则。