携程Senior Marketing Campaign Specialist(Strategy)(MJ028826)
任职要求
- Master degree or 5 years’ working experience or above. - Excellent written and oral language skills in both English and Mandarin - Proficient in managing event operations for at least a million users. Successful order growth case in campaign planning - Possess strong abilities in market analysis, marketing, planning, promotion, neg…
工作职责
- Conduct in-depth qualitative market research to identify trends, opportunities, and competitive dynamics. - Evaluate new initiatives and strategic opportunities to drive business growth and enhance market positioning. - Lead and manage key projects, ensuring timely delivery and alignment with organizational goals. - Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.
- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Develop and execute comprehensive industry marketing strategies to promote overseas hotel accommodation - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.
- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.
-Strategize and implement regional campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. -Partner with cross-functional teams such as BD, product, creative and marketing to maximize quality, impact and efficiency for all campaigns -Research marketing, campaign and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Iterate the UI/UX based on local insights and deep understanding of local users
1. Media Strategy: Develop and implement localized PR strategies tailored for the Australia and New Zealand (ANZ) market, closely align with global brand strategic goals, and comprehensively enhance brand awareness and industry credibility across the ANZ region. 2. Media Relations & Outreach: Oversee end-to-end media development, including press release planning and distribution, media embargo coordination, as well as in-depth communications and content partnerships with key media outlets in ANZ. 3. Crisis & Reputation Management: Proactively monitor, anticipate and address PR risks in the ANZ market, establish a robust rapid response mechanism, and collaborate with local legal and compliance teams in ANZ to efficiently handle unexpected public opinions and safeguard brand reputation. 4. Cross-functional Collaboration: Work closely with product marketing, brand management and other teams to ensure ANZ market PR activities are aligned with global strategies, maximizing communication impact and localized execution effectiveness of regional marketing campaigns. 5. Data-driven Performance Management: Establish a quantifiable KPI system adapted to market characteristics, focusing on local media exposure, user sentiment, and competitive share of voice in ANZ, and continuously optimize PR performance through data review and insights.