携程Senior Marketing Campaign Specialist(Strategy)(MJ028826)

- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Develop and execute comprehensive industry marketing strategies to promote overseas hotel accommodation - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.

- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.

-Strategize and implement regional campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. -Partner with cross-functional teams such as BD, product, creative and marketing to maximize quality, impact and efficiency for all campaigns -Research marketing, campaign and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Iterate the UI/UX based on local insights and deep understanding of local users

1.Lead merchant-side analysis for food delivery business, supporting frontline operations in business understanding, marketing campaigns, product experience optimization, merchant research, and strategy formulation to enhance operational efficiency. 2.Identify business needs and build scalable indicator systems for scenarios including performance analysis, business monitoring, and team management. Design and maintain data dashboards and data products to improve data accessibility for cross-functional teams. 3.Conduct deep-dive analysis using advanced analytics tools/methods to uncover actionable insights, identify growth opportunities, and address critical business challenges to drive optimization. 4.Deliver thematic studies to provide data-driven recommendations for executive decision-making, product roadmaps, and business strategies. 5.Collaborate with cross-functional teams (Operations, Product, Engineering, Algorithms) to execute data-driven strategies and ensure measurable business impact. 1.负责外卖业务商家侧分析，支持前线的业务理解、营销活动、产品体验、商家研究、策略制定等，提升整体运营效率； 2.洞察业务需求，建设在经营分析、业务监控、团队管理等不同场景下的指标体系，搭建和维护数据看板，建设数据产品，提升前后线团队的数据使用效率和便捷性； 3.深入理解业务，运用数据分析工具和方法，挖掘数据背后信息，产生业务洞察，发现机会点，回答业务的关键问题，驱动业务优化迭代； 4.通过专题分析，对具体业务问题进入深入分析，为公司运营决策、产品方向、业务策略提供专业意见和信息输入； 5.与前线、运营、产品、算法、技术等团队协同合作，推进策略的落地执行，为业务结果负责。